Senior Marketing Manager

About the Role

UNITE is partnering with a premier international cybersecurity and software firm to recruit a seasoned Senior Marketing Manager. This role focuses on shaping and executing comprehensive marketing strategies across Germany while also offering support to the MEA and Eastern Europe regions. The successful candidate will possess deep expertise in the software security domain and exhibit a history of deploying impactful marketing initiatives region-wide. Key attributes include leadership in people management, creative vision, strategic and analytical prowess, plus the capability to elevate brand presence, foster lead generation, and enhance customer interaction.

Key Responsibilities

• Formulate and deploy an inclusive regional marketing strategy syncing with both global and regional business goals.
• Steer the design and rollout of integrated marketing campaigns that stimulate sales pipeline expansion and revenue objectives.
• Engage hands-on in strategic planning and on-the-ground execution across all marketing functions.
• Partner closely with regional sales groups to ensure marketing campaigns align with commercial objectives.
• Provide guidance and resource sharing to marketing teams in MEA and Eastern Europe while monitoring their performance.
• Oversee demand generation initiatives including digital marketing, events, and account-based marketing programs.
• Collaborate with sales teams to optimize lead handling and conversion throughout the buying process.
• Interpret pipeline analytics to refine marketing effectiveness and conversion rates.
• Manage partner marketing activities supporting joint go-to-market efforts with channel teams and reseller partners.
• Administer partner marketing development funds (MDF), ensuring compliant allocation and approval processes.
• Coordinate with alliance marketing to integrate partner campaigns within regional plans.
• Organize and manage regional events such as trade shows, webinars, and conferences, overseeing budgets, logistics, and follow-ups to secure excellent ROI and quality leads.
• Ensure events are strategically aligned and provide comprehensive post-event performance reports.
• Collaborate with global and regional marketing teams to improve performance tracking and reporting systems.
• Analyze key metrics to assess campaign success and apply data-driven optimizations.
• Efficiently manage the regional marketing budget, prioritizing resource allocation to maximize impact.
• Lead, mentor, and develop a small marketing team, encouraging collaboration and innovation.
• Travel as required regionally and nationally up to 30%, including some international trips for meetings, trade shows, and events.

Candidate Profile

• At least eight years of leadership experience in marketing, ideally within software security or technology sectors.
• Demonstrated expertise in digital marketing, content strategy, and driving lead generation efforts.
• Comprehensive understanding of the cybersecurity landscape and associated customer challenges.
• Excellent communication and interpersonal skills to lead and collaborate effectively.
• Familiarity with marketing analytics platforms and CRM tools.
• Creative mindset with a dedication to brand storytelling and development.
• Ability to juggle multiple projects in a fast-evolving environment successfully.
• Marketing experience focused on the DACH region with additional exposure to the broader EMEA region is advantageous.

Educational Requirements

A Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or related disciplines is required. An MBA degree is preferred.

Languages

Fluency in English at a native or professional level is mandatory. Proficiency in German or other relevant languages is favored.

Compensation and Benefits

The compensation package is competitive and aligned with market standards, including base salary plus bonus components. Salary will be commensurate with the candidate's experience and profile. A comprehensive benefits package and significant career advancement opportunities within an expanding international setting are offered.