Events & Marketing Content Specialist

About the Role

Rand Group is looking for a meticulous and dedicated Events & Marketing Content Specialist to spearhead virtual event management, webinar coordination, content creation, and to enhance overall marketing initiatives that engage prospects, clients, and partners. This fully remote position requires a valid passport and readiness to travel occasionally to the United States for selected events.

Key Responsibilities

• Oversee virtual conferences and webinars from initial planning stages through post-event activities.
• Set up online events using virtual event and webinar platforms.
• Manage all aspects such as registration portals, communication with speakers and sponsors, calendar scheduling, reminders, and messaging to attendees.
• Collaborate with internal experts, sales teams, partners, and external speakers to ensure successful event delivery.
• Support live event operations including attendee coordination, handling Q&A sessions, troubleshooting technical issues, and post-event wrap-up.
• Analyze and report on event attendance, engagement levels, and necessary follow-up actions.
• Maintain and update the company’s YouTube channel by uploading, organizing, titling, tagging, and optimizing video content.
• Edit videos lightly by trimming, formatting, and cleaning up webinar recordings and marketing videos for on-demand viewing.
• Manage thumbnails, captions, playlists, descriptions, and publishing schedules on YouTube.
• Transform webinar and event content into various marketing materials such as video clips, blogs, and campaign assets.
• Write, edit, format, and publish blog posts, converting technical insights into engaging marketing content.
• Support content calendars, campaign timelines, and asset coordination to align with marketing strategies.
• Assist with organizing in-person events including registrations, shipping of materials, booth setup, signage, scheduling, staffing, travel arrangements, and communication before and after events.
• Travel domestically within Canada and occasionally to the United States for selected events.

Qualifications

• Minimum of 4 years of professional experience in marketing, event coordination, content marketing, digital marketing, or related fields.
• Proven skills in coordinating webinars, virtual events, or digital marketing campaigns.
• Experience managing YouTube channels and processing video content.
• Basic competence in video editing and formatting.
• Exceptional writing, editing, and proofreading capabilities.
• Comfortable processing complex technical and B2B content.
• Highly organized with excellent attention to detail and the ability to manage multiple simultaneous projects and deadlines.
• Strong communication skills tailored for remote teamwork and collaboration.
• Possession of a valid passport and willingness to travel for occasional events in the United States.

Preferred Experience

• Background in B2B technology, software, ERP, CRM, professional services, or consulting industries.
• Familiarity with Microsoft, NetSuite, or Sage software products.
• Experience with webinar and virtual event platforms, marketing automation tools, CRM systems, CMS platforms, and YouTube Studio.
• Proficiency with tools such as HubSpot, WordPress, Canva, GoToWebinar, VirtualPro, Adobe Creative Suite, and Microsoft Teams.
• Experience supporting demand generation, partner marketing, and event-driven lead generation initiatives.
• Basic understanding of SEO practices and content optimization techniques.

Ideal Candidate Profile

The successful candidate will thrive in a detail-oriented environment, managing multiple tasks with precision and a proactive approach. They will support event execution and marketing campaigns from behind the scenes, working closely with executive leadership, consultants, sales teams, partners, and experts.

Compensation and Work Environment

The salary range offered for this position is between CAD 65000 and CAD 75000 annually, depending on qualifications and experience. This role is fully remote within Canada but may require periodic travel within Canada and to the United States for select business and industry events.