Digital Marketing Specialist - LA Kings

About Us

AEG has been a dynamic force in the sports and live entertainment world for over two decades, hosting over 160 million guests annually and producing more than 22,000 events worldwide. We boast ownership and partnerships with 300+ venues, premier sports teams, major music acts, integrated entertainment districts, and a leading ticketing platform. We pride ourselves on innovation, artistry, community engagement, diversity and inclusivity, environmental sustainability, and connecting fans through memorable experiences.

Role Overview

The Digital Marketing Specialist at LA Kings is responsible for managing the everyday operations of the team's website and mobile application while actively supporting paid digital marketing campaigns aimed at boosting ticket sales, increasing fan base, and driving engagement. This position involves website and app content management, paid media execution and optimization, digital ad inventory supervision, and translating data insights into actionable improvements. Collaboration with internal teams and external agencies is central to ensuring seamless campaign execution and continual enhancement of digital platforms via data-informed strategies.

Key Responsibilities

• Oversee daily management of the LA Kings website and mobile app including content updates, quality assurance, user experience improvements, and ensuring timely information flow during marketing campaigns, ticket sales, partnerships, and gameday communications.
• Implement and optimize paid digital advertising across platforms such as Meta, TikTok, YouTube in partnership with media agencies focusing on creative coordination, audience targeting, pacing, and performance.
• Lead coordination of website and app enhancement projects involving marketing briefs, wireframe development, digital ad inventory management, feature rollouts, testing, and basic HTML/CSS updates to elevate site/app functionality and fan experience.
• Assist in developing paid media strategies and managing agency relationships by participating in campaign planning, schedule management, audience segmentation, performance analysis, and daily liaison with external partners.
• Manage mobile app fan engagement initiatives, including content updates, push notifications, sweepstakes, contests, lead generation, and activations using platforms like YinzCam and Tradable Bits.
• Analyze digital marketing performance utilizing business intelligence tools, analytics platforms, and agency reports to generate insights, detailed performance summaries, and optimization recommendations.
• Drive coordination of digital marketing projects among internal departments and external agencies to ensure deliverables, timelines, approvals, and creative assets are met consistently.
• Continuously explore new trends, platforms, and technologies in digital marketing to propose platform improvements, innovative strategies, and enhanced fan engagement approaches.

Required Qualifications and Skills

• A bachelor’s degree (BA/BS) preferably in Marketing, Business, Journalism, or English.
• Between 4 and 6 years of relevant experience in digital marketing, particularly with paid media and digital channel management.
• Hands-on familiarity with front-end web languages including HTML, and experience with digital analytics tools like Google Analytics and Adobe Analytics.
• Strong knowledge of marketing principles including branding, advertising, CRM, SEO, and analytics.
• Proficient in Microsoft Office Suite including Word and PowerPoint.
• Excellent organizational skills, attention to detail, self-motivation, and ability to perform in a fast-paced environment with deadline pressures.
• Good communication skills and proven ability to collaborate with both internal teams and external agencies/vendors.
• Knowledge of UI/UX design principles.
• A passion for sports, specifically hockey, and understanding of the LA Kings brand is advantageous.
• Willingness to work on game days and attend related events including evenings, weekends, and holidays.

Compensation and Benefits

The annual salary range for this position falls between $71,000 and $78,000, with eligibility for bonuses as per current company bonus plans.

Comprehensive full-time benefits include medical, dental, and vision insurance, paid holidays, vacation and sick leave, company-paid basic life insurance, voluntary life insurance, parental leave, a 401k plan with employer matching (3%), health spending accounts, and wellness programs.

Additional Information

AEG reserves the right to modify the employee's job responsibilities as needed during the course of employment. The company is committed to equal opportunity employment and complies with all legal requirements without discrimination.

Note: This role does not provide work visa sponsorship.