Marketing Account Manager

About the Role

The Marketing Account Manager at Steer Health is responsible for driving growth across a portfolio of health system and medical group clients. This position requires ownership of marketing programs to ensure they are operational, performing effectively, and generating tangible patient volume. Acting as the key liaison between clients and internal teams, you will not simply coordinate tasks but lead goal setting, program execution, data analysis, and internal collaboration to achieve measurable results.

Key Responsibilities

• Transform client growth targets—such as service line volume, new patient acquisition, and geographic market share—into actionable marketing plans with clear milestones and deadlines.
• Monitor patient acquisition metrics including lead generation, appointment bookings, show rates, acquisition costs, and service mix to measure success against the plan.
• Identify underperformance early and implement corrective strategies proactively before concerns are raised by clients.
• Oversee execution of campaigns across channels like paid media, SEO, reputation management, and patient outreach automation.
• Create and maintain campaign schedules, launch procedures, and reporting routines for each account managed.
• Lead monthly and quarterly business reviews with clients’ marketing and operations teams to communicate outcomes, insights, and next steps.
• Collaborate across departments including Customer Success, Implementation, Product, and Engineering to ensure timely delivery of campaign needs and platform integrations.
• Manage briefings and quality assurance with paid media and content teams to maintain high standards.
• Provide customer feedback to Product teams to enhance the platform for future clients.
• Maintain comprehensive project documentation for each client account detailing scope, milestones, responsibilities, dependencies, risks, and status updates.
• Conduct regular structured progress updates internally and externally to ensure transparency and follow-through on commitments.

Required Qualifications

• A minimum of three years’ experience in account management, digital marketing, growth marketing, or client services within an agency environment; healthcare sector experience is strongly preferred.
• Proven ability to take ownership of performance metrics rather than just task completion.
• Excellent project management skills with capability to handle multiple accounts and timelines simultaneously.
• Proficiency using modern marketing tools including analytics/attribution dashboards, CRM systems, marketing automation platforms, paid advertising channels, SEO, and local directory management.
• Technologically savvy, comfortable using AI tools to enhance productivity, able to quickly learn new platforms independently, and skilled at interpreting data and workflow systems without dependence on external reporting.
• Effective written and oral communication skills, with the confidence to engage senior healthcare marketing and administrative leaders.
• Ability to work onsite in the Dallas/Irving area.

Preferred Skills

• Experience marketing for hospitals, integrated health systems, or specialty medical groups with multiple locations.
• Knowledge of electronic health records (EHR), practice management systems, patient scheduling, or healthcare revenue cycle workflows.
• Familiarity with SQL, business intelligence tools, or custom reporting development.

Why Join

This role offers the chance to directly impact patient care by managing marketing strategies that convert directly into health system growth using cutting-edge resources such as AI-driven agents, live scheduling data, and automation initiatives targeting patients when they are most ready to engage.

Benefits

• Comprehensive health plans including medical, dental, vision, and life insurance.
• Paid time off to support work-life balance.