Head of Landing Pages

Role overview

We’re hiring an analytically minded leader to own landing page strategy and execution for several direct-to-consumer brands. The focus of this position is improving performance across the full landing page journey so the business can grow revenue, lift conversion rates, and strengthen customer lifetime value.

This opportunity suits someone with a strong background in direct response marketing, conversion rate optimisation, persuasive copywriting, and performance analysis. You’ll be expected to develop, refine, and scale landing pages that convert visitors into customers while supporting retention and long-term growth.

Core responsibilities

• Take full ownership of the landing page stack and its ongoing performance.
• Build and refine landing pages designed to convert and acquire customers effectively.
• Develop and improve direct-response copy focused on increasing conversion.
• Review landing page data, spot weaknesses, and identify optimisation opportunities.
• Plan and run A/B tests and other CRO experiments.
• Coordinate closely with marketing, creative, and product stakeholders.
• Support retention and lifetime value improvements through landing page changes.
• Use AI tools, including Claude and similar productivity tools, to streamline workflows.
• Keep landing pages consistent with brand identity and campaign goals.
• Track important performance indicators and share practical recommendations for growth.

Required experience and capabilities

• At least 5 years of experience in landing page management, CRO, or direct response marketing.
• Hands-on experience writing B2C direct-response copy.
• Evidence of improving conversion rates and overall landing page performance.
• Background working with D2C or eCommerce brands.
• Solid understanding of customer behaviour and conversion-led marketing.
• Practical Shopify experience.
• Strong analytical thinking and problem-solving ability.
• Ability to work independently with a high level of ownership.

Working style and additional strengths

• Experience improving customer lifetime value.
• Familiarity with customer retention strategies.
• Advanced knowledge of CRO methods.
• Experience using AI tools such as Claude.
• Relevant training or certifications in marketing, CRO, or copywriting.
• Experience in D2C brands, eCommerce brands, or direct response marketing companies.
• Strong sense of ownership and accountability.
• High curiosity and a willingness to learn quickly.
• Fast execution and reliable delivery.
• Clear communication skills.
• Results-focused working approach.

Working hours

This is a full-time role with working hours from 8:00 AM to 5:00 PM CEST, including a 1-hour break.

Benefits and culture

• Permanent contract.
• Fully remote setup.
• Ability to work from anywhere.
• Long-term career potential.
• High ownership and meaningful decision-making authority.
• Chance to contribute to rapidly growing D2C brands.
• Collaborative, performance-led team culture.
• Exposure to advanced CRO, retention, and growth methods.
• Access to modern AI tools and technologies.
• Career development and leadership opportunities.
• Autonomy and flexibility within a results-driven environment.

Why this role stands out

This position offers the chance to make a direct impact on revenue growth, customer acquisition, and conversion performance. It is well suited to someone who enjoys ownership, innovation, and building scalable growth systems.