Head of Marketing

Role Overview

As the Head of Marketing at Together Light Incorporated, you will be instrumental in driving revenue expansion by optimizing both Front End and Back End marketing initiatives. Your leadership responsibilities include managing a global team focused on paid, influencer, and content marketing while enhancing lead generation and conversion results. Proficiency in digital marketing platforms and data-driven strategies is crucial for success.

Key Responsibilities

• Develop and implement multi-channel marketing campaigns aimed at increasing quality leads.
• Improve landing page performance to boost lead conversions effectively.
• Identify and scale successful marketing channels and campaigns.
• Oversee paid media activities including Google Ads, Bing Ads, and influencer collaborations.
• Utilize satisfied customer referrals to foster growth.
• Enhance online presence via quality backlinks and compelling content to achieve higher search engine rankings.
• Manage the application of structured snippets for SEO benefits.
• Lead and coach an international marketing team, ensuring accountability and consistent performance through regular meetings and mentorship.
• Collaborate with product and technical teams to optimize user experience and tracking mechanisms.
• Monitor and analyze marketing metrics to maximize return on investment.
• Perform funnel analysis to uncover areas requiring improvement.
• Work alongside the Conversion Rate Optimization (CRO) team to test and enhance offers, pricing, and promotional strategies.

Candidate Requirements and Work Culture

• Expertise with Google Ads interface and advanced bidding strategies like value-based bidding is mandatory.
• Strong spreadsheet skills and detailed data analysis capabilities are essential.
• Demonstrated ability to delegate effectively while maintaining active involvement and accountability with team members.
• Commitment to remote work values: prioritizing urgent and excellent results, continuous learning and process adherence, transparent communication, and thoughtful planning requiring approvals for significant decisions.
• Initial close collaboration with leadership expected before transitioning towards higher autonomy.

About Together Light Incorporated

Together Light Incorporated operates in the Christian Filipina space with an annual revenue reaching high seven figures. The company supports a remote workforce exceeding 200 employees and is focused on scaling its marketing through strategic and high-impact leadership.