Chief Marketing Officer

About Particula

Particula creates elegantly designed physical consumer products integrating hardware, software, artificial intelligence, and compelling digital experiences. Over nine years, the company has delivered over one million products globally and developed an award-winning brand presence across Amazon, key retailers, direct sales, and licensing partnerships.

Role Overview

We seek a Chief Marketing Officer to spearhead Particula's next stage of growth, focusing on expanding its footprint in the U.S. while sustaining global scalability. This position is U.S.-based and remote, requiring regular collaboration with the Israel headquarters team, including quarterly travel and flexible scheduling for cross-time-zone work.

Core Responsibilities

• Develop deep product understanding and insight into customer needs to enhance positioning and growth.
• Craft and strengthen brand identity through messaging, design, packaging, and customer touchpoints.
• Lead successful product launches with strategic storytelling, pricing, and execution.
• Equip retail, distribution, licensing, and event teams with top-tier marketing resources to increase visibility across all channels.
• Design and refine growth strategies to attract and retain customers, enhancing lifetime value.
• Build and optimize a data-driven performance marketing engine spanning paid media channels including Meta, Google, TikTok, and more.
• Allocate marketing budgets strategically to maximize long-term customer and business value.
• Implement measurement systems tracking metrics such as CAC, LTV, ROAS, conversion, retention, and contribution margin to inform decisions.
• Foster a culture of relentless experimentation across creative content, marketing channels, audiences, offers, and customer journeys.
• Drive Shopify commerce growth with continuous optimization of merchandising, storytelling, pricing, promotions, landing pages, and overall customer experience.
• Oversee Amazon Marketplace performance, refining listings, advertising, pricing, promotion, assortment, and international expansion while protecting brand integrity.
• Create engaging content and impactful campaigns that build community, encourage sharing, and strengthen brand recognition.
• Develop strong partnerships with media, creators, affiliates, licensees, and strategic allies to widen reach and customer engagement.
• Orchestrate memorable brand activations such as events, exhibitions, trade shows, and in-store experiences.
• Operate marketing as an integrated business function by partnering across departments including Product, Sales, Finance, Operations, Logistics, and Customer Experience.
• Build and lead a high-performing marketing team and coordinate with agencies and specialists to amplify quality and impact.
• Cultivate customer advocacy programs that turn buyers into brand ambassadors through exceptional service and loyalty initiatives.

Additional Details

The successful candidate will be a seasoned consumer brand builder with experience scaling across product, brand, performance marketing, e-commerce, and retail channels, particularly in the U.S. market. Experience marketing physical-digital hybrid products such as consumer electronics, connected devices, toys, or similar categories is preferred. This role demands strong operational capabilities, leadership, accountability, and the ability to collaborate with international teams across time zones.