Director of Brand Marketing

About the Role

Note: This position is not directly with ForceBrands.

We are looking for a seasoned Director of Brand Marketing to collaborate closely with the Founder in shaping and advancing the brand's strategy, positioning, messaging, visual identity, and brand architecture. The role requires leading storytelling efforts across multiple platforms including digital, retail, social media, and marketing channels to enhance brand awareness, emotional resonance, and consumer loyalty.

Key Responsibilities

• Collaborate with the Founder to refine and develop the brand's core strategy and visual presentation.
• Drive brand storytelling initiatives that engage audiences across digital and physical touchpoints.
• Oversee packaging concepts and creative developments to optimize shelf presence and enrich consumer interaction.
• Design and implement integrated marketing campaigns, product launches, and seasonal promotions to amplify brand visibility and engagement.
• Lead social media, influencer, creator, and community engagement strategies to expand brand advocacy and consumer interaction.
• Direct public relations strategies and coordinate with agency partners to secure impactful earned media, elevating both the brand and founder's reputation.
• Manage relationships with creative agencies, freelancers, photographers, videographers, and designers to maintain consistent and premium-quality brand output.
• Keep abreast of consumer behavior trends, cultural events, and emerging marketing possibilities to sustain brand relevance and differentiation.
• Work in partnership with Sales, Operations, Finance, and other departments to ensure unified brand execution across every consumer touchpoint.
• Recruit, nurture, and expand the brand and creative teams in line with business growth objectives.

Qualifications

• More than 8 years of progressive experience in brand marketing and creative leadership particularly within high-growth consumer sectors such as CPG, food & beverage, or wellness.
• Track record of combining strategic brand leadership with pragmatic, hands-on execution in entrepreneurial environments.
• A comprehensive portfolio showcasing successful brand-building efforts including packaging, integrated campaigns, creative systems, and marketing to consumers.
• Exceptional storytelling talent, with ability to translate the founder's or company’s vision into captivating brand narratives.
• Experience overseeing creative agencies, production teams, and freelance professionals.
• Proven ability to build and lead high-performance creative or brand teams.
• Wide-ranging expertise across brand marketing, social media, digital content, retail marketing, and packaging.
• Self-driven and flexible, thrives in dynamic, fast-paced, and evolving business environments.