Marketing Director

Overview

This role, located onsite in Westchester County, New York, Monday through Friday, is a newly created position responsible for leading and establishing the marketing function for a portfolio of consumer brands. Reporting to executive leadership, the Marketing Director will set up marketing infrastructure, oversee campaigns, and manage agency and vendor relationships. This position also includes managing one direct report as the marketing department grows.

Key Responsibilities

• Create and head the company's inaugural marketing department by defining processes, workflows, and best practices.
• Design and implement integrated marketing campaigns across several consumer brands.
• Own brand positioning and messaging, guiding campaigns from initial concept to final execution.
• Direct content strategies and oversee social media marketing, prioritizing platforms such as Instagram and TikTok.
• Develop and edit marketing copy for digital ads, social media, promotions, and brand communications.
• Supervise and mentor an in-house Graphic Designer/Marketing Coordinator.
• Manage relationships with external creative agencies, freelancers, photographers, content creators, and vendors.
• Collaborate closely with sales teams to create marketing initiatives supporting retail, distributors, and individual consumers.
• Build scalable marketing frameworks including campaign planning, content calendars, asset management, and tools.
• Coordinate marketing support for trade shows, festivals, brand activations, and related industry events.
• Track campaign results and identify enhancement opportunities through analytics and reporting.
• Provide assistance in new product launches and brand growth efforts.

Qualifications

• Over 5 years of progressive experience in marketing, preferably in consumer brand settings.
• Proven expertise in designing and executing integrated marketing campaigns.
• Strong abilities in copywriting and content creation.
• Successful track record managing social media strategies, especially on Instagram and TikTok.
• Experience overseeing external agencies, creative partners, freelancers, and vendors.
• Self-motivated, thriving in entrepreneurial environments with limited supervision.
• Excellent project management, communication, and organizational skills.
• A balanced approach between strategic leadership and operational execution.
• Industry experience within wine, spirits, beverages, or consumer packaged goods is preferred.

Additional Details

The role requires travel several times annually for industry events such as trade shows, festivals, and brand activations, with company-covered travel accommodations provided.