Growth Marketing Manager

About Prolific

Prolific is a research-focused marketplace deeply rooted in academic values, dedicated to accelerating advancements in AI and transforming how academic research is conducted worldwide. Trusted by tens of thousands of researchers from leading universities globally, Prolific powers everything from peer-reviewed studies to pioneering technological innovations. Our mission is to enhance accessibility to high-quality human data by building stronger relationships, creating smarter tools, and expanding our academic community reach.

Role Overview

We are expanding Prolific for Researchers' product-led growth (PLG) capabilities and seeking a Growth Marketing Manager to manage the entire user funnel—from acquisition through activation, engagement, and retention—within our self-service business segment. This position requires a strong blend of strategic full-funnel PLG leadership and hands-on execution across channels.

The Growth Marketing Manager will be the key driver for enabling researchers to discover, adopt, and remain engaged with Prolific via self-serve channels. You will also spearhead paid acquisition strategies supporting broader Marketing initiatives including Industry, Academic, and Partnerships campaigns. This role demands ownership of the complete funnel and collaboration across marketing, product, and lifecycle teams.

Key Responsibilities

• Lead and execute the end-to-end product-led growth strategy across the self-serve customer journey, focusing on acquisition, activation, engagement, and retention.
• Design and refine onboarding processes, lifecycle marketing, in-app messaging, referral programs, and customer journeys to enhance user activation, adoption rates, and long-term retention.
• Manage paid acquisition tactics on search engines, social media, and display advertising by collaborating with agencies and internal stakeholders to optimize performance, budget allocation, and channel effectiveness.
• Drive organic growth initiatives such as SEO, content marketing, and emerging acquisition channels while testing innovative approaches to increase funnel throughput.
• Collaborate cross-functionally with Product, Sales, Revenue Operations, and Customer Success teams to define product-qualified leads (PQLs), streamline lead handoffs, and elevate overall customer experience.
• Champion a data-driven culture of experimentation, using analytics and insights to enhance funnel metrics and demonstrate success across acquisition, activation, conversion, and retention.

Qualifications and Experience

• 4 to 7+ years of professional experience in Growth or Performance Marketing with proven full-funnel ownership of product-led growth in a B2B SaaS environment.
• Track record of improving key funnel metrics such as acquisition, activation, and retention beyond mere campaign execution.
• Expertise in paid acquisition channels including Google Ads, Meta, LinkedIn, with strategic planning and performance optimization experience.
• Skilled in designing and optimizing onboarding, lifecycle, and in-product engagement programs using platforms like Pendo, Appcues, or similar tools.
• Strong analytical skills with the ability to measure funnel performance, define PQLs, and utilize data tools like HubSpot and Metabase to drive decisions.
• Knowledgeable in organic growth channels such as SEO, content marketing, and emerging search technologies (AEO), complementing paid acquisition efforts.
• Proficient in managing cross-functional relationships and influencing stakeholders across Product, Sales, RevOps, and Customer Success.
• Capable of operating independently in a dynamic, high-growth setting with comprehensive ownership responsibilities.

Why Join Prolific?

Prolific offers a distinctive platform connecting researchers and companies to a global participant pool, generating ethically sourced, high-quality human behavioral data essential for developing precise and nuanced AI applications. The company's commitment to integrating diverse human perspectives into AI development places it at the cutting edge of AI innovation.

Working at Prolific provides the opportunity to contribute to impactful research, access to a unique human data platform, competitive compensation, comprehensive benefits, and the flexibility of remote work within a purpose-driven culture.

Additional Information

By applying, candidates consent to Prolific's collection and use of personal data for recruitment and organizational planning, in accordance with the company’s Candidate Privacy Notice detailing data processing purposes, locations, and individual rights.