Senior Brand and Social Marketing Manager

About Envato

Envato empowers creative professionals to succeed by providing a comprehensive toolkit for creating, accelerating workflows, and access to world-class assets and innovative AI tools. Continuously evolving its offerings, Envato embraces the future of creativity shaped by technological advancements including AI. As a purpose-driven and inclusive company, Envato nurtures a connected global culture guided by values such as Customer First, Build our Future, Make it Happen, and Embrace Diversity.

Role Overview

The Senior Brand and Social Marketing Manager at Envato steers the brand strategy and organic social media presence globally, ensuring a unified and distinctive brand across all interactions. This pivotal role enhances market presence, fosters community engagement, and drives business growth through well-crafted brand and social initiatives. Leading within the Marketing team, the role balances strategic brand stewardship with excellent execution across social and community channels, while cultivating a team culture of creativity and impact aligned to Envato’s core values.

Key Responsibilities

• Create and refine Envato’s global brand strategy, defining clear brand positioning, voice, and visual identity standards.
• Develop actionable frameworks, guidelines, and campaigns that uphold brand consistency and quality across teams.
• Ensure brand and social initiatives authentically resonate with creative professionals by deeply understanding the target audience.
• Collaborate closely with Marketing, Product, and Technology teams to deliver integrated brand narratives.
• Oversee the planning and execution of brand and social campaigns aligned to organizational goals with measurable results.
• Implement and monitor brand and social performance indicators to optimize strategy and outcomes.
• Lead and mentor a team, encouraging high levels of collaboration, creativity, and professional development.
• Direct the organic social media approach on priority platforms to expand audience, engagement, and brand support.
• Manage community engagement on platforms like Reddit and other relevant forums to strengthen ties with creative communities.
• Stay updated on cultural, creative, and technological trends to keep Envato’s branding modern and forward-thinking.

Essential Qualifications

• Significant experience within a dedicated brand marketing team, with expertise in brand strategy aligned to business objectives.
• Proven ability to translate brand vision into actionable, measurable strategies encompassing positioning, messaging, and tone.
• Track record of delivering multi-channel brand campaigns that increase awareness, engagement, and revenue.
• Leadership experience managing and growing high-performing teams.
• Strong skills in organic social media strategy and execution across major platforms supporting brand and growth objectives.
• Experience in building, scaling, and engaging communities on social platforms such as Reddit and similar channels.
• In-depth knowledge of creative professionals and their community needs.
• Exceptional stakeholder management abilities capable of influencing senior leaders cross-functionally.
• Strong analytical skills leveraging data insights to refine brand and social strategies.

Desirable Attributes

• Direct experience as a creative professional or hands-on creative background.
• Familiarity with technology or digital subscription business environments.
• Experience managing global brand operations.
• Knowledge of social media analytics, community management, and content planning tools.

Life at Envato

• Remote-first flexible work arrangements within Australia or New Zealand, promoting work-life balance.
• Ability to work from alternate locations for up to 3 months annually.
• Annual budget dedicated to in-person team connections.
• Learning budget and leave for professional growth and development.
• Home office setup support and monthly allowances for remote work expenses.
• Access to comprehensive wellbeing programs offering support across life and health areas.
• Two days of volunteer leave annually to contribute to community causes.
• Parental leave provisions of 20 weeks paid for primary caregivers and 6 weeks paid for secondary carers.

Additional Information

Applicants should note the company’s commitment to responding to all applicants. Envato supports equitable hiring and encourages applications from neurodiverse and underrepresented groups, with reasonable adjustments available upon request. The hiring process involves AI-assisted tools for application screening that supplement, but never replace, human judgment. For inquiries about data handling, applicants can contact the company directly.