Senior CRM Manager

About Envato

Envato is dedicated to empowering creative professionals by providing them with world-class assets, innovative AI tools, and comprehensive tutorials to enhance creativity and productivity. Our evolving platform supports today’s creative needs while anticipating future advancements, especially in AI-driven innovation. We foster a flexible, inclusive, and connected culture guided by values such as Customer First, Build our Future, Make it Happen, and Embrace Diversity.

Role Overview

The Senior CRM Manager leads the CRM and lifecycle marketing strategy, focusing primarily on enhancing email marketing effectiveness and customer engagement. This role oversees the entire CRM content lifecycle, including segmentation, campaign strategy, execution, and continuous improvement, all guided by data-driven and customer-centered methods. As a leadership role, it involves mentoring a team of CRM specialists and collaborating across departments to deliver personalized and impactful customer communications. The position also plays a strategic role in supporting Envato’s overall marketing and growth ambitions through technical knowledge and thoughtful initiative design.

Key Responsibilities

• Lead, mentor, and develop a team of CRM professionals to drive accountability and collaboration.
• Manage the email marketing calendar in alignment with the company’s branding, product launches, and business goals.
• Create and implement data-informed CRM and lifecycle marketing strategies aimed at increasing customer acquisition, activation, and retention.
• Develop and refine customer segmentation models to facilitate targeted and personalized messaging.
• Supervise the planning, execution, and ongoing optimization of CRM campaigns across customer lifecycle stages.
• Continuously enhance CRM workflows to boost efficiency, scalability, and overall impact.
• Advocate for the adoption of AI, automation, and emerging technologies to improve personalization, experimentation, and operational efficiency.
• Utilize Iterable and similar CRM technologies to design scalable, automated, and technically sound lifecycle marketing programs.
• Analyze campaign results and customer data to extract actionable insights and drive ongoing improvements.
• Collaborate with research teams to gain insights into customer behavior and engagement drivers.
• Partner with the brand team to ensure communications reflect Envato’s tone and creative standards.
• Work closely with marketing, product, technology, and customer success teams to align CRM initiatives with broader organizational objectives.
• Ensure compliance with best practices in email marketing, including deliverability, legal regulations, testing frameworks, and optimization techniques.
• Contribute strategic insights and participate in marketing planning as a senior marketing leader.

Essential Qualifications and Experience

• At least 8 years of experience specializing in CRM and lifecycle marketing, with significant expertise in email marketing.
• Proven leadership ability in managing and nurturing high-performing teams with meticulous attention to detail.
• Comprehensive knowledge of email marketing best practices, including segmentation, automation, campaign testing, and optimization.
• Hands-on experience with marketing automation platforms such as Iterable, coupled with strong technical CRM system skills.
• Strong analytical capabilities to transform data into strategic marketing insights.
• Exceptional copywriting and editing skills to generate compelling, customer-focused content.
• Excellent stakeholder management skills demonstrated by successful collaboration with marketing, product, and customer success teams.
• Experience leveraging AI and automation technologies to scale and elevate CRM personalization and efficiency.
• Ability to assess and improve existing CRM processes through innovation and continuous refinement.
• Solid understanding of data privacy and compliance requirements, including laws such as SPAM and GDPR.

Desirable Attributes

• Exposure to global, digital, or subscription-based business environments.
• Knowledge of customer research techniques and the application of insights to lifecycle marketing strategies.
• Familiarity with Customer Data Platforms (CDPs), especially in data unification and audience segmentation.
• Experience contributing to marketing strategy and senior-level planning discussions.

Life at Envato

• Flexible, remote-first work options within Australia or New Zealand, supporting personal work-life balance.
• Opportunity to work from alternate locations for up to three months per year.
• Annual budget allocated for in-person team connections.
• Dedicated learning budget and study leave to support professional growth.
• Home office setup allowance plus monthly support for remote work expenses.
• Comprehensive wellbeing program offering assistance across various life and health areas.
• Two paid volunteer days annually to contribute to community causes.
• Generous parental leave benefits, including 20 weeks paid for primary carers and six weeks paid for secondary carers.

Additional Information

Envato values diversity and encourages applications from neurodiverse and underrepresented groups, welcoming requests for reasonable adjustments during the hiring process. The company utilizes AI technologies to assist with application review and assessment but retains human judgment for all final hiring decisions. Applicants consent to Envato's Privacy Policy upon submission.