Social Media Manager - Account Executive

About 71 West

71 West is a specialized content agency focusing on luxury and travel sectors. We collaborate exclusively with prestigious national and international brands recognized as leaders in their fields, including names such as The Ritz-Carlton, St. Regis, and the EDITION. Working with us means managing content and strategies for some of the world's most aspirational brands in a fully remote environment that empowers employees with responsibility and autonomy.

Role Overview and Responsibilities

As a Social Media Manager - Account Executive at 71 West, you will be integral to the daily management of Marriott International’s luxury brand accounts, notably The Ritz-Carlton. Acting similarly to an in-house social media manager, your duties include transforming strategic plans into daily actions like crafting strategies, scheduling posts, managing audience interaction, and activating influencer collaborations. You will also ensure smooth communication between social media execution teams and strategic leadership.

• Maintain consistent direct communication with clients, addressing inquiries and participating in meetings to align on goals and share updates.
• Coordinate with internal teams and clients to guarantee alignment as strategies evolve.
• Develop and execute social media strategies that reflect client objectives, brand voice, and audience interests.
• Manage content calendars, predominantly create original copy for social posts, ensuring consistent messaging and timely seasonal/event content.
• Engage actively with social media communities through comments and messages to build brand loyalty.
• Utilize social listening tools to monitor trends, brand sentiment, and competitor actions, identifying opportunities for advocacy or crisis control.
• Compile data and prepare client-facing reports to highlight campaign effectiveness and suggest improvements.
• Respond promptly to urgent requests and adapt strategies to meet dynamic needs.
• Continuously analyze market and audience insights to innovate and optimize campaigns for maximum impact.

Required Skills and Qualifications

• 3 to 5 years of experience in social media marketing, with additional digital marketing skills advantageous.
• Must reside in one of the following US states: NY, CA, MA, OR, TX, GA, FL, MO, AZ, or NC.
• Exceptional, versatile writing skills tailored to luxury brand social media, capable of producing engaging Instagram captions, comments, and other social content.
• Proficiency across major social media platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube) and savvy with Microsoft Office, Keynote, Google Apps, and Sprinklr or similar analytics tools.
• Passion for social media demonstrated by active engagement with current trends, influencer culture, and brand innovations.
• Strong enthusiasm for luxury and travel industries, with appreciation for premium brands in fashion, automotive, and hospitality sectors.
• Creative mindset with the ability to generate innovative ideas that resonate with high-end audiences.
• Excellent verbal communication skills to clearly convey ideas to clients and internal teams.
• Highly organized, attentive to detail, capable of managing multiple priorities while meeting deadlines.
• Self-motivated and flexible, thriving in fast-paced, evolving environments.
• Collaborative team player with a constructive attitude eager to contribute to collective success.
• Willingness to work during US East Coast business hours to align with client schedules.

Compensation and Benefits

• Annual salary ranging from $70,000 to $80,000 based on location and experience, with potential bonuses linked to individual and team performance.
• Complete remote work flexibility, eliminating commute and allowing personalized workspaces.
• Opportunity to partner with renowned global brands within the luxury and travel sectors.
• Unlimited paid time off policy plus 11 company holidays to support work-life balance.
• Comprehensive health, dental, and 401(k) benefits to safeguard personal well-being and future planning.
• An empowering workplace culture fostering independence, innovation, and collaborative success in one of America's fastest-growing agencies.