Social Media Strategist

About the Role

Join Tag as a Social Media Strategist where you will harness your comprehensive expertise in social media along with a solid grasp of online audience behavior. Your role is to uncover compelling opportunities for social media content while translating complex concepts into clear, inspiring creative briefs that direct account teams effectively. Your deep knowledge of both established and new social platforms enables you to inspire, fine-tune, and strategically organize campaigns and content, ensuring optimal impact and success.

As a passionate champion for the brand, your objectives include delivering top-quality strategies, insightful industry analysis, program excellence, measurable results, and actionable suggestions. Your contributions will be key in retaining and expanding client relationships and supporting internal departmental efforts.

Key Responsibilities

• Serve as the primary social media lead and main contact for assigned client accounts, coordinating across multiple brands.
• Design and implement state-of-the-art social media strategies and campaigns.
• Guarantee flawless program execution by upholding high standards in all facets of delivery and communications, while supporting team members and monitoring KPIs to surpass goals.
• Assess and report on social media analytics and performance data to continually enhance results and meet key program indicators.
• Collaborate closely with cross-functional teams including agency, media, and brand units for efficient project and time management.
• Proactively identify and propose opportunities for business growth through up-selling and cross-selling approaches.
• Stay ahead of industry trends by introducing innovative ideas and developments to clients and internal teams.

Qualifications

• Ability to lead strategic social media and digital marketing proposals and recommendations.
• Strong awareness of current and emerging social media and content marketing trends.
• Experience using social media management tools with the capacity to extract meaningful insights from analytics.
• Proficient in presenting strategic recommendations and business reviews to both internal stakeholders and clients.