Social Media Manager

About Miche Beauty

Miche Beauty is a growing hair care brand dedicated to products designed for wavy, curly, and coily hair textures. As a Black-owned company founded on community, authenticity, and a passion for natural hair, Miche Beauty is expanding and seeking a creative and driven Social Media Manager to lead our digital presence with autonomy and impact.

Role Overview

This position requires a mid to senior-level professional comfortable working independently. The successful candidate will take full ownership of our social media channels and will be responsible for strategy, content creation, scheduling, community engagement, and reporting without needing constant direction. A background in graphic design is highly advantageous and will be heavily considered during evaluation.

Responsibilities

• Manage and oversee Miche Beauty’s social media accounts on Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
• Develop and execute content strategies and calendars that foster growth and engagement.
• Create original content, including graphics, carousels, reels, short-form videos, and static posts.
• Maintain brand voice and visual consistency across all platforms ensuring all content reflects the Miche brand identity.
• Monitor and engage with the community by responding to comments and direct messages in real-time.
• Work alongside the TikTok Live team to support live content planning and repurpose content post-live sessions.
• Identify and manage influencer and user-generated content collaborations by conducting outreach and coordinating reposts.
• Produce monthly analytics reports tracking growth, engagement, reach, and recommend adjustments based on data.
• Stay current with trends and platform developments, proactively presenting new ideas.

Qualifications and Expectations

• 3 to 5 years’ experience managing social media, preferably in beauty, lifestyle, direct-to-consumer, or consumer goods sectors.
• Demonstrated success growing social media accounts organically with documented performance metrics.
• Excellent content creation abilities including writing, designing, and conceptualizing without fully outsourcing tasks.
• Proficiency in graphic design software; Canva Pro is required, Adobe Creative Suite (Photoshop, Illustrator, Premiere) is strongly preferred.
• In-depth knowledge of TikTok, Instagram Reels, and short video formats.
• Skill interpreting analytics to make data-driven strategic decisions.
• Self-motivated and proactive problem-solver who works independently.
• Strong written communication with a keen ear for maintaining brand voice.
• Experience using scheduling tools like Later, Planoly, or Hootsuite.
• Passion for or experience with wavy, curly, and coily hair care communities is essential.

Attributes

• Autonomous with minimal need for supervision.
• Highly creative and able to generate and execute innovative ideas regularly.
• Detail-focused to ensure error-free and brand-consistent output.
• Attuned to social media trends and adept at continuous learning.
• Accountable for results and ready to adjust strategies as necessary.
• Collaborative team player despite working independently, engaging effectively with production teams and leadership.

Graphic Design Expertise—Highly Valued

Candidates with skills and portfolios showcasing social media graphics, brand design, and content creation will be prioritized. This role involves producing visually compelling assets such as product features, promotional graphics, educational content slides, TikTok overlays, and brand elements independently.

Compensation and Benefits

• Annual salary between $55,000 and $70,000 based on experience.
• Remote work opportunity.
• Sick leave accrual starts from day one.
• Eligibility for 401(k) plan after 6 months of employment.
• Performance reviews twice a year, linked to possible merit increases.
• Access to Miche Beauty products.
• Chance to shape and grow the social media presence of a Black-owned beauty brand dedicated to textured hair.

Application Process and Equal Opportunity

Please submit your resume along with a brief explanation of why you're suited for this role. Include links to social media accounts or portfolios demonstrating your content creation. Applications lacking work samples will not be considered. Miche Beauty is an equal opportunity employer committed to inclusivity and diversity, reflecting the values and community we serve.