Media and Communications Manager

About the Role

The Media and Communications Manager will spearhead Tröegs Brewing Company's content strategy by crafting engaging narratives through writing, photography, video, and art direction. Situated in Hershey, PA, this role supervises the Content Specialist and Communications Coordinator, ensuring consistent messaging across all brewery outlets including retail, print, digital, point-of-sale materials, beer labels, packaging, merchandise, and social media.

Key Responsibilities

• Lead the creation and management of brewery content, ensuring it aligns with brand identity and maintains high graphic quality.
• Oversee social media traffic, posting content accurately, and responding promptly to customer inquiries with a positive and results-focused approach.
• Develop and execute marketing content and digital advertising plans tailored to specific demographics, tracking and reporting campaign results regularly to management.
• Create original photography and short videos of brewery events and daily activities, with editing responsibilities.
• Build and manage paid social media ad campaigns consistent with wholesaler digital media plans.
• Monitor online conversations about Tröegs, engaging with followers and serving as a liaison for sales and retail social media support needs.
• Repurpose content across multiple channels including email newsletters and social media platforms, and work to connect social media efforts with off-premise retail engagement strategies.
• Explore new social media opportunities such as live video and Instagram stories to evolve the company’s digital presence.

Required Qualifications and Skills

• Bachelor’s degree in English, Journalism, Public Relations, Marketing, Design, or related communications field.
• Minimum five years’ experience in multichannel brand communication and content development.
• Proficiency in using DSLR cameras to capture styled photographs and video.
• Passion for craft beer, including knowledge of brewing processes and beer styles.
• Creative storytelling ability to translate brewing and distilling elements into compelling social media content.
• Experience in conceptualizing, producing, and publishing diverse digital assets.
• Strong communication, copywriting, and social media management skills, including corporate communications, PR, and analytics.
• Experience with Facebook Ad Manager and understanding of social media best practices for visually rich platforms.
• Detail-oriented with a proactive approach to digital marketing trends and emerging online communication channels.
• Ability to work well under pressure, exhibit humor, and fit well within Tröegs’ company culture.

Additional Information

This is a full-time, onsite position based in Hershey, Pennsylvania. The ideal candidate is an articulate, multi-tasking storyteller with a genuine curiosity for life and a passion for beer, ready to collaborate with a dynamic team to continuously improve marketing communications and brand engagement.