Social Media and Content Manager

Role Overview

The Social Media and Content Manager will spearhead The Chedi Hegra's digital presence by crafting and executing robust social media and content strategies aimed at enhancing brand recognition, engaging guests, and increasing direct bookings. This position collaborates closely with departments such as Sales & Marketing, E-Commerce, Revenue Management, and Corporate Marketing to maintain the luxury standards of The Chedi brand in all online communications while achieving business goals.

Primary Responsibilities

• Design and implement the hotel's social media and content frameworks.
• Maintain and manage content publication schedules to ensure cohesive branding across various platforms.
• Generate compelling storytelling content that aligns with marketing and commercial aims.
• Oversee the hotel's presence on Instagram, Facebook, LinkedIn, TikTok, YouTube, and X, including content planning, scheduling, and optimization to boost engagement and brand visibility.
• Actively monitor digital communities and professionally address guest interactions.
• Create diverse content such as captions, blog posts, newsletters, and campaign texts.
• Coordinate with photographers, videographers, and creative teams to produce visual assets that showcase the hotel's luxury experiences.
• Organize and maintain the hotel's digital content repository.
• Assist in digital marketing campaigns alongside the E-Commerce Executive.
• Manage relationships and collaborations with influencers, media visitors, and content partners.
• Promote offerings related to hospitality experiences, dining, wellness, spa, events like weddings, and other seasonal campaigns.
• Regularly analyze social media metrics, audience behaviors, and campaign performances, preparing monthly reports with actionable insights.
• Collaborate extensively across departments and external agencies to support commercial objectives.
• Keep abreast of evolving social media trends, artificial intelligence tools, and innovations in digital marketing.

Essential Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Hospitality, Journalism, Media, or a closely related discipline.
• 3 to 5 years of professional experience in social media management, content marketing, or digital marketing, ideally within luxury hospitality, tourism, or high-end lifestyle sectors.
• Proficiency in tools such as Meta Business Suite, Google Analytics, Adobe Creative Suite, Canva, CMS platforms, CRM systems, and social media management software.
• Experience related to hotel pre-opening activities or destination marketing is considered beneficial.

Skills and Competencies

• Expertise in social media strategy and content marketing.
• Capability in luxury brand storytelling.
• Strong copywriting skills and ability to direct creative content.
• Competency in influencer relations and community engagement.
• Experience in managing digital marketing campaigns.
• Coordination skills for photography and videography projects.
• Analytical skills for social media performance and reporting.
• Excellent communication, creativity, and project management capabilities.
• Commercial acumen and ability to manage diverse stakeholders.

Performance Indicators

• Growth in social media followers.
• Levels of engagement, reach, and impressions on social channels.
• Effectiveness of video and content presentations.
• Increase in website traffic originating from social platforms.
• Return on investment from campaigns and influencer partnerships.
• Timely delivery of content calendars.
• Maintenance of brand consistency across all communications.
• Contributions toward direct bookings and additional revenue streams.
• Accuracy and punctuality in generating performance reports.