Growth Digital Marketing Specialist

About Clay

Clay aims to empower organizations by transforming growth ideas into actionable strategies through creative practice rather than fixed formulas. We assist thousands of clients such as Anthropic, Notion, Google, and Ramp by leveraging unique data insights, signals, and AI research to enable innovative go-to-market approaches. In recent milestones, Clay secured $100M in Series C funding from premier investors and achieved over $100M in revenue. Our company culture embraces diverse interests and talents, providing free access to expert coaching and fostering principles like negative maintenance and non-attached action to guide our work.

Role Overview

We are looking for a proactive professional to elevate Clay’s paid digital marketing efforts. This individual will spearhead search engine marketing (SEM) from the ground up, managing Google and Bing campaigns entirely—including keyword strategies, bid management, and aligning landing pages. Beyond SEM, the role offers significant freedom to trial new platforms such as Reddit, X, and connected TV, enabling a data-driven expansion of paid channels focused on enterprise account acquisition.

Key Responsibilities

• Develop and manage Google and Bing SEM campaigns from scratch, including keyword research, campaign structuring, bid adjustments, and conversion tracking.
• Prioritize advertising spend on high-value enterprise and self-serve accounts demonstrating enterprise potential.
• Establish clear measurement frameworks encompassing cost per lead (CPL), cost per qualified lead (CPQL), lead quality tiers, and overall pipeline contribution.
• Maintain and optimize Conversion API configurations to ensure accurate performance tracking.
• Continuously monitor campaign performance, diagnose issues that hinder conversions, and scale successful initiatives.
• Innovate by testing new paid channels beyond SEM, making strategic decisions about where to invest based on experiment outcomes.
• Collaborate closely with Growth, Sales, Operations, and Brand teams to maintain a unified and efficient growth strategy and pipeline goal ownership.

Qualifications and Skills

• Proven experience managing end-to-end paid search campaigns including strategic keyword targeting, bidding, landing page coordination, and robust measurement.
• Strong analytical ability to work with metrics such as CPL, CPQL, and pipeline impact, including comfort with dashboard analysis and data interpretation.
• Demonstrated success in building and scaling new marketing channels from inception.
• Effective collaboration skills, working cross-functionally with creative, operations, and sales to translate insights into campaign action plans.
• Deep understanding of B2B SaaS buying behaviors and long sales cycles involving multiple stakeholders.
• Genuine enthusiasm for Clay's product and the drive to advocate for it passionately.

Preferred Experience

• Familiarity with account-based marketing (ABM) tools and audience targeting platforms like LinkedIn matched audiences or Meta custom audiences.
• Previous exposure to Clay’s platform or go-to-market engineering environment.
• Experience managing campaigns on channels like connected TV, Reddit, or X.
• Background in product-led growth (PLG) companies blending both self-serve and enterprise sales approaches.
• Proficiency with modern go-to-market technology stacks including platforms akin to Clay, Salesforce, and outbound sales tools.

Compensation

The salary range for this position is $140,000 to $190,000 annually.