Creators & Experientials Lead - North America

About WHOOP

WHOOP is focused on helping people improve performance and extend healthspan by giving members a deeper understanding of their bodies and daily behavior. The company is building a brand experience that connects authentic creators, ambassadors, and communities with its mission and values.

Role Overview

WHOOP is looking for a Creators & Experientials Lead to expand the brand across North America by recruiting, managing, and activating a network of genuine ambassadors and creators who can represent the brand through compelling social content. The role reports to the Creators & Experientials Senior Manager and supports local marketing efforts tied to WHOOP Talent and Creator strategy. It also owns day-to-day creator operations across the region and helps deliver brand experiences at WHOOP HQ.

What You'll Do

• Run the regional Talent and Ambassador marketing plan on a daily basis, keeping communication clear, coordinating key content moments, and introducing promising new talent.
• Strengthen and expand the Ambassador program by building trusted relationships and proactively identifying, engaging, and onboarding new creators.
• Handle creator operations across North America while keeping activities aligned with brand priorities and regional goals.
• Create and manage ambassador contract proposals and renewals using performance against defined KPIs as the basis.
• Track and share regional results, including commercial and social KPIs, and turn the data into practical insights and recommendations.
• Work closely with teams across WHOOP and represent regional market needs and perspectives internally.
• Help adapt WHOOP campaigns for the region across paid and owned channels.
• Maintain an organized calendar covering campaigns, brand activations, and ongoing talent activity.
• Serve as a main contact for local media, content, and partnership opportunities.
• Own programming and daily operations for the WHOOP HQ experiential space, including community gatherings, athlete seminars, and in-person brand events.

What We're Looking For

• At least 2 years of experience in influencer marketing.
• Strong knowledge of the local social media environment, business landscape, and competitive set.
• Proven ability to solve problems, spot opportunities, and improve processes continuously.
• Comfort moving between high-level planning and hands-on execution.
• Ability to stay flexible and effective in a fast-moving, changing environment.
• Experience developing and sustaining relationships with talent, agencies, and other stakeholders.
• Self-driven, collaborative, and comfortable working amid constant change.
• Strong willingness to use AI tools in daily work while maintaining high quality standards.

Additional Information

This position is based in WHOOP’s Boston, MA office, and the selected candidate must be willing to relocate if needed in order to work from that office. WHOOP encourages applicants to apply even if they do not meet every qualification listed, and values character as well as experience. The company is committed to building a diverse and inclusive workplace and is an equal opportunity employer. WHOOP also participates in E-verify to confirm work eligibility.

Compensation

The base salary range for this full-time role in the United States is $100,000 to $150,000 per year. Pay within the range depends on factors such as skills, experience, performance, and relevant education or training, as well as role level and location. In addition to base pay, the successful candidate will receive benefits and a generous equity package. WHOOP notes that compensation ranges may be updated over time to reflect market and organizational changes, and that many offers are expected to land toward the lower end of the posted range, depending on the candidate’s fit and experience.