Influencer Community Coordinator

About amika

amika is a bold haircare brand born and raised in Brooklyn, dedicated to supporting all hair types and the professionals who care for them. Our products are formulated with clinically effective ingredients and infused with sea buckthorn, a superfruit rich in omegas that nourishes skin, scalp, and hair. As a certified B-Corp, we are committed to sustainability, using responsibly sourced components, recyclable packaging, and energy-efficient production processes aiming for Net Zero emissions by 2030.

Understanding the vital role hairstylists play, we view them as part of our community and strive to empower self-expression and joy through our haircare offerings. Our inclusive motto is "all hair is welcome™."

Role Overview

The Influencer Community Coordinator will be integral in expanding and nurturing our influencer network, particularly focusing on the brand ambassador program and broader creator communities. Reporting directly to the Influencer & Partnerships Manager, the role involves hands-on tasks aimed at fostering long-term advocacy from creators and consumers alike. This position is based in Brooklyn, NY, and candidates must have the legal right to work in the US.

Key Responsibilities

• Oversee the brand ambassador program within TYB including managing opt-in campaigns, affiliate payment processes, onboarding procedures, contracts, gifting, and product replenishment.
• Drive the growth and retention of the ambassador program, ensuring month-over-month and year-over-year expansion; convert top-performing ambassadors into paid partners as appropriate.
• Support community relationship-building efforts with activities such as surprise moments, regional events, and collaborative shoots.
• Identify, reach out to, and nurture relationships with emerging creators through continuous seeding efforts.
• Maintain daily communications and timely responses with influencers across various platforms.
• Assist in planning, managing, and executing mail campaigns for amika’s marketing initiatives, including coordinating design submissions, creating targeted influencer lists, managing shipping logistics, and tracking campaign results.
• Provide administrative support including managing influencer and VIP product sendouts, organizing the product closet, order fulfillment, and invoice processing.
• Support monthly reporting and tracking of key performance indicators related to influencer initiatives.
• Monitor and analyze leading influencer strategies, events, mailers, and trends to integrate best practices into amika’s brand approach.
• Collaborate effectively across social media, paid media, brand marketing, e-commerce, and creative teams to meet organizational goals.

Required Qualifications and Skills

• Minimum of 1 year experience in influencer marketing, ideally within the beauty or haircare industries.
• Preferred Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related discipline.
• Strong proficiency with influencer tools such as Tribe Dynamics, CreatorIQ, TYB, or equivalents.
• Passion for and insight into the beauty sector and influencer marketing trends.
• Ability to thrive in fast-paced, evolving environments with a proactive attitude towards learning and contribution.
• Excellent written and verbal communication capabilities.
• Exceptional time management and organizational skills with attention to detail and multi-tasking ability.
• Quick learner with effective problem-solving skills.
• Comfortable working both collaboratively and autonomously.
• Competency in Microsoft Office, particularly Excel and PowerPoint.

Additional Information

The offered salary for this role is $70,000 annually plus bonus structure. Applicants must be located in New York and eligible to work in the United States.