Senior Lead, International Brand Media

About the role

WHOOP is focused on helping people improve performance and long-term health through better insight into their bodies and daily routines. The company is hiring a Senior Lead, International Brand Media to strengthen awareness and brand preference through thoughtful, insight-led media work.

In this position, you will support the Brand Media team by helping launch, track, and refine campaigns across multiple markets. You’ll collaborate closely with Creative, Analytics, Performance Media, and outside media partners to keep execution sharp and results strong.

This position reports to the Director of Brand Media and is suited to someone at an early stage of their media career who wants to grow in a fast-moving, results-oriented environment.

This is a remote position based in Dublin, Ireland.

Responsibilities

• Shape media plans for priority international markets to increase awareness and build stronger brand connection.
• Work with regional market leads to back local marketing activity with effective media strategies across the UK/IE, DACH, GCC, and ANZ.
• Build valuable relationships with media partners and platforms, including OTT, linear TV, audio, OOH, and similar channels.
• Coordinate closely with the global media team to plan and execute programmatic and social media investments.
• Review audience insights and campaign performance data to produce market-level strategic recommendations.
• Help define relevant KPIs for each market and work with the global media and analytics teams to guide measurement and reporting.
• Collaborate with analytics, creative, sports & talent, wholesale marketing, and other stakeholders to support a unified WHOOP brand marketing approach.

Requirements

• At least 7 years of experience in media, marketing, or agency settings.
• Demonstrated success in leading effective media strategies on a global scale.
• Strong grasp of media measurement, analytics, and KPI frameworks.
• Ability to influence stakeholders and bring cross-functional teams into alignment.
• Strong communication skills with the ability to simplify complex media topics into clear reports.
• Willingness to actively use AI tools in day-to-day work while maintaining high quality standards.

Additional information

WHOOP welcomes applicants even if they do not meet every listed qualification. The company values character alongside experience and encourages interested candidates from diverse backgrounds to apply. WHOOP is an equal opportunity employer and participates in E-verify to confirm work eligibility. In Massachusetts, it is illegal to require or administer a lie detector test as a condition of employment or continued employment, and violations can lead to criminal and civil penalties.