Head of Social Media for India and South Asia

About the Role

The Social Media team at Uber is dedicated to crafting compelling, innovative, and relatable narratives across platforms globally, engaging a broad audience with creativity and human-centered approaches. This role leads strategic planning and execution of social initiatives in India and Sri Lanka, collaborating closely with diverse teams to showcase new products, partnerships, campaigns, and original programming.

Key Responsibilities

• Develop and implement comprehensive social media strategies across Instagram, Twitter, YouTube, and emerging platforms for Uber and Uber Eats, managing multiple country-specific channels.
• Keep Uber culturally relevant by identifying trends and opportunities to create witty, fast, and culturally attuned content that resonates with the audience.
• Produce and oversee the creation of original multimedia content including video shooting and editing, maintaining brand consistency and high production quality.
• Work in partnership with internal teams like communications, marketing, policy, and external collaborators to synchronize messaging, visuals, and storytelling.
• Foster a culture of experimentation by encouraging thoughtful risk-taking, testing new creative ideas, and iterating based on feedback.

Candidate Requirements

• At least 8 years in social-first creative roles within brands, agencies, or media organizations, preferably 10+ years.
• Bachelor’s degree.
• Expert in key social platforms such as Instagram, Twitter, LinkedIn, and YouTube with knowledge of their audiences and best practices.
• Strong record of growing social media presence with engaging and culturally relevant content.
• Exceptional communication and ability to manage multiple stakeholders effectively.
• Experienced in leading creators, influencers, content contributors, or creative teams.
• Passion for food, entertainment, internet culture, and savvy about policy-driven social communications in India.
• Creative strategist with a sharp eye for trends, data-driven content creation aligned with business goals, and an ability to thrive in fast-paced, high-visibility settings.
• Proficient in communications, editorial planning, graphic design, and video editing.
• Familiarity with influencer, talent management, and tools like BrandWatch, Dash Social, and Sprinklr.

Additional Information

This position offers potential bonuses, equity, and various benefits. The company emphasizes collaborative office presence, requiring at least 50% in-office attendance unless fully remote work is approved. Uber is committed to equal opportunity employment regardless of gender identity, sexual orientation, race, religion, disability status, veteran status, age, or other legally protected categories. Accommodations for disabilities can be requested.