Strategic Marketing Lead

About the Role

A prominent international digital marketplace is seeking a Strategic Partners Marketing Lead to spearhead marketing strategies and commercial advancement for a portfolio of major national partners within the restaurant, grocery, convenience, and consumer brand sectors in Germany. This leadership position is central to crafting collaborative growth initiatives and transforming these into cohesive, multi-channel campaigns aimed at boosting brand visibility, customer acquisition, engagement, and order volumes.

Key Responsibilities

• Manage and nurture a six-member Strategic Partners Marketing team, enabling partner activation and expansion to fuel commercial growth.
• Take ownership of the strategic partner marketing roadmap on an annual and seasonal basis, aligning senior stakeholders with business objectives and go-to-market strategies.
• Establish and maintain robust relationships with national restaurant chains, grocery retailers, convenience outlets, and top consumer brands.
• Design collaborative business and marketing plans that tie partner goals to measurable commercial growth outcomes.
• Direct the development of all-encompassing marketing strategies across ATL, promotions, CRM, digital platforms, social media, in-app, and website channels.
• Accelerate customer acquisition, brand awareness, user engagement, and order growth through well-orchestrated partner initiatives.
• Lead marketing campaigns from conception through creative development, production, launch, and iterative performance improvements.
• Coordinate efforts among internal marketing, commercial, product, and channel teams along with external agencies responsible for media and creative content.
• Prepare campaign strategies, presentation materials, planning documents, and communications to ensure alignment among all stakeholders.
• Continuously monitor market trends, analyze partner performance, and identify new platform opportunities to unlock additional commercial and marketing growth.
• Manage campaign reporting, KPIs, forecasting, budgeting, and analyze performance to maximize returns on investment.
• Leverage data-driven insight to enhance campaign impact and partner effectiveness.
• Effectively balance high-level strategic leadership with hands-on execution in a dynamic, fast-growing setting.

Candidate Profile

• Experience within marketplaces, e-commerce, retail, FMCG, technology, or consumer-facing business sectors.
• Demonstrated success in leading and developing marketing teams comprising junior to senior professionals.
• Proven ability to create and implement insight-driven campaigns that achieve well-defined commercial targets.
• Comprehensive knowledge of the marketing mix including TV, out-of-home advertising, PR, social media, PPC, CRM, and digital/in-app marketing.
• Skill in designing integrated, multichannel campaigns and innovative brand platforms.
• Exceptional stakeholder management skills fostering productive relationships with internal teams and strategic external partners.
• Strong organizational capabilities to manage multiple complex projects simultaneously.
• Commercial acumen supported by analytical skills using KPIs and data to drive decision-making.
• Capability to swiftly transition from strategic planning to flawless execution while maintaining excellence.
• Experience thriving in fast-paced, high-growth entrepreneurial environments, preferably marketplaces or platforms within e-commerce or aggregators.
• Adaptability to rapidly shifting priorities and aptitude for testing and scaling new ideas efficiently.
• Proactive and collaborative mindset with results-driven ownership and accountability.

What the Role Offers

• A leadership position directing strategic marketing initiatives alongside significant national and international consumer brands.
• Extensive ownership of partner strategies, campaign development, and commercial growth activities.
• Responsibility for managing and growing an established marketing team.
• Interaction with senior marketing, sales, commercial, product, and country leadership stakeholders.
• Experience working within an international, high-velocity digital marketplace and e-commerce environment.
• Opportunity to influence new growth projects in food, grocery, and convenience delivery sectors.