Job description

About the Role

We are seeking an experienced Staff Product Marketing Manager based in Ireland to join a dynamic remote team. This role plays a pivotal part in steering product direction, driving customer adoption, and contributing to overall business growth. You will lead the development of positioning, messaging, and go-to-market strategies for cutting-edge product features, working collaboratively with Product, Growth, and various cross-functional teams from ideation through launch. The impact of your work will be seen in customer acquisition, engagement, and retention by creating compelling narratives grounded in thorough market insights and customer research.

Key Responsibilities

Formulate and maintain product positioning, messaging frameworks, and value propositions for new features and improvements.
Design and execute end-to-end go-to-market strategies involving multiple channels such as content, social media, in-product messaging, press releases, events, and other marketing activities.
Partner closely with Product Managers throughout the product life cycle to influence both feature development and market preparedness.
Perform competitive analyses, customer research, and market evaluations to discover growth potential and enhance product differentiation.
Collaborate with Growth and other cross-functional teams to optimize the customer journey from acquisition to long-term retention and engagement.
Contribute strategically to packaging, pricing, and feature decisions to maximize product value and business results.
Regularly track campaign outcomes and customer feedback, leveraging insights and data to improve marketing effectiveness and increase product adoption.

Candidate Requirements

Minimum of 5 years’ experience in Product Marketing within fast-paced, product-driven SaaS companies.
Proven track record in developing positioning, messaging, and go-to-market plans that yield measurable business success.
Experience working in cross-functional teams, including Product, Marketing, Sales, and Growth.
Analytical aptitude to convert customer insights, competitive intelligence, and performance data into actionable strategies.
Excellent communication skills to distill complex ideas into clear, compelling messages tailored for customers.
Background or exposure to fintech, payments, marketplaces, or related technology sectors is a plus.
Knowledge of the short-term rental market or hosting experience is advantageous but not mandatory.
Proficiency in collaborating effectively within fully remote, internationally distributed teams across US and EMEA time zones.

Employee Benefits

Fully remote role offering flexibility to collaborate across compatible time zones.
Competitive compensation tailored to location and employment type.
Equity incentives via Restricted Stock Units (RSUs) with additional awards based on performance.
Flexible employment arrangements available for both staff and international contractors.
Comprehensive healthcare and retirement benefits eligible to employees.
Generous paid leave policies, including parental leave and adaptable public holidays.
Access to mental health and emotional well-being support through professional services.
Peer recognition programs featuring rewards and incentives.
Culture emphasizes autonomy, transparency, trust, impact, and continuous development.

Additional Information

This position is recruited on behalf of a partner company that handles all application processing and subsequent hiring steps. The application review employs an AI-driven system to ensure an objective, fast, and equitable evaluation of candidates against role criteria. The shortlisted candidates are forwarded directly to the employer for final decisions and next procedures such as interviews and assessments.

Applicants’ personal data will be processed responsibly under applicable data protection regulations for recruitment purposes including sharing with the employer. AI tools may support the recruitment process but do not replace human decision-making.

Staff Product Marketing Manager