Social Media & Content Marketing Specialist

About BESTSECRET Group

BESTSECRET is the premier European online platform specializing in premium and luxury off-price fashion. Serving members across 28 European countries, it offers an exclusive brand assortment paired with a high-quality shopping experience. The company's innovative business model is centered on an invitation-only membership system, ensuring brand partner and customer confidentiality while fostering close-knit relationships. Backed by a tech-driven approach and a heritage spanning a century in the textile and fashion industry, BESTSECRET is owned by Permira Funds and the founding Schustermann and Borenstein families. The group generated revenues of EUR 1,533.7 million in 2025 and employs approximately 2,200 employees representing over 90 nationalities.

Role Overview

BESTSECRET is seeking a Social Media & Content Marketing Specialist for its Brand Department on a permanent, full-time basis in Berlin. This role entails leading the creation and execution of outstanding social media and editorial content, collaborating directly with the Marketing team and key stakeholders in a fast-paced, international environment. Reporting to the Senior Lead of Social Media & Content Marketing, the successful candidate will manage the brand’s social media presence and influencer marketing initiatives.

Key Responsibilities

• Develop and implement BESTSECRET's social media strategies primarily on Instagram, along with Facebook and TikTok, overseeing campaign planning, content scheduling, and continuous performance improvement.
• Enhance brand recognition, audience engagement, and international reach through data-informed content creation, community engagement, and KPI-driven reporting.
• Produce and curate high-quality, trendy social media content including innovative concepts, compelling copy, stories, and editorial campaigns.
• Manage influencer marketing campaigns from initial briefing through execution to performance assessment and optimization.
• Collaborate with Performance Marketing teams, agencies, and other departments to maximize high-impact content, coordinate integrated campaigns, and support major brand projects.

Essential Qualifications and Skills

• A Bachelor’s degree in Marketing, Advertising, or a related discipline.
• Minimum 5 years professional experience in social media, content, or digital marketing, preferably within fashion, lifestyle, e-commerce, or premium consumer brands.
• Demonstrated proficiency in managing social media platforms, influencer relations, and paid social or performance marketing on Instagram, Facebook, and TikTok.
• Strong grasp of content analytics, social listening, performance tracking, and reporting tools such as Power BI; familiarity with Emplifi is advantageous.
• Outstanding English communication and copywriting capabilities with a teamwork-oriented attitude; proficiency in German or other European languages is a bonus.

What BESTSECRET Offers

• A chance to be part of a dynamic, creative, and international marketing team.
• Ownership of projects within a supportive and motivated environment.
• A driven and open culture keen on constant improvement and tackling new challenges.
• Opportunity to create inspiring content with a significant reach.
• A competitive salary package.
• Employee perks including substantial shopping discounts.
• Permanent employment with possibilities for long-term career growth and development.

Diversity and Inclusion

BESTSECRET embraces diversity as a core professional value and strives to create an inclusive workplace that celebrates unique talents and backgrounds. Candidates from varied experiences, cultures, and perspectives are strongly encouraged to apply and contribute to a vibrant and inclusive company culture.