Social Media and Communications Intern

About Samantha Siu New York

Samantha Siu New York is a jewelry brand specializing in intricately designed reversible necklaces inspired by its "A Love Affair" narrative collection. Each necklace symbolizes a unique story linked to a particular time and place, combining delicate artistry with meaningful symbolism. The brand allocates 10% of its net profits from every necklace sold to nonprofit organizations focused on education advancement, medical outreach, and wildlife conservation. This initiative highlights the brand's commitment to a purpose-driven creative vision, aiming to engage customers and team members in a meaningful journey.

Role Overview

The Social Media and Communications Intern will undertake a part-time, hybrid onsite internship based in the New York City Metropolitan Area. This unpaid position requires approximately 10-15 hours weekly for a duration of six months, with two office days each week scheduled on Thursdays and Fridays during the summer, supplemented by virtual meetings as necessary. Comprehensive, practical training will be provided.

Key Responsibilities

• Assist in daily media and communication operations including public relations outreach.
• Coordinate with media outlets and influencers to enhance brand visibility.
• Develop and schedule social media content aligned with the brand's storytelling and mission.
• Monitor audience engagement and contribute to the creation of campaigns supporting brand objectives.
• Support basic video production activities, including brainstorming, assisting exteriors shoots, and post-production tasks for digital platforms.
• Organize media assets, track media coverage, and prepare analytical reports to inform communication strategies.

Candidate Qualifications

• Strong foundation in media communications and public relations with experience in multi-channel brand messaging.
• Capability to create monthly social media strategies and campaign plans.
• Proficient with social platforms such as Instagram, TikTok, Pinterest, understanding current trends and social media algorithms.
• Experience with social media marketing, content creation, scheduling, and performance monitoring.
• Skilled in tools like Photoshop, CapCut or equivalents, and Canva.
• Currently studying or recently graduated in Communications, Media Studies, Marketing, Public Relations, or related disciplines.
• Competent with Meta Ads Manager, Google Ads, Shopify, Meta Business Suite, and Google Analytics for audience growth and campaign performance tracking.
• Exceptional communication skills, attentive to detail, and adept at managing multiple priorities.
• Interest in fashion, jewelry, and mission-oriented brands, eager to collaborate in a small creative team environment.
• Familiarity with office and collaboration software such as Google Workspace or Microsoft Office; experience with social media management tools is advantageous.