Senior Director of Wellness

About the Role

StudioBeauty is seeking a Senior Director of Wellness to collaborate closely with the Head of Wellness in managing and executing daily communications strategies for their clients. This role requires generating innovative strategic ideas to enhance brand presence across diverse media platforms including print, digital, podcasts, broadcast, and emerging channels. The ideal candidate is deeply passionate about wellness, well versed in the industry's trends, brands, creators, and culture, and excels in forging impactful relationships that elevate clients as leaders in the wellness sector.

Key Responsibilities

• Work alongside the Head of Wellness to guide the strategic direction, growth, and success of the Wellness division while fostering client achievement and team development.
• Lead the full cycle of creative and strategic planning for clients—from ideation to execution—to meet their objectives.
• Utilize strong editorial media connections in wellness, lifestyle, beauty, and consumer markets to secure prominent placements.
• Craft and pitch stories, develop media talking points, write press releases, and obtain features and recognition for clients.
• Review all client and press materials to ensure accuracy, quality, and timeliness.
• Provide strategic leadership, offer counsel to clients, manage communications, and spearhead editorial and thought leadership efforts aligned with client brands.
• Organize and lead client meetings, media briefings, interviews, and presentations.
• Manage activation plans including budgeting, scheduling, implementation, and performance reporting.
• Design and monitor influencer and tastemaker campaigns, both paid and organic, to boost awareness and measurable outcomes.
• Develop and maintain relationships with influencers, talent, media, and industry partners, expanding StudioBeauty's network.
• Mentor and manage managerial and junior staff through delegation, review, feedback, and professional growth support.
• Collaborate with affiliate teams to maximize strategic opportunities on affiliate platforms.
• Coordinate with senior leadership and accounting for efficient project billing, budgeting, and financial oversight.
• Oversee the Wellness division’s strategy, performance, and growth in alignment with company goals.
• Assist the Senior Vice President with business planning, staffing, resource allocation, and operational focus.
• Support new business growth by participating in pitches, proposal development, and expanding client partnerships.
• Define divisional objectives and best practices, fostering excellence and a collaborative culture.
• Represent StudioBeauty at industry events, networking occasions, and thought leadership forums within the wellness sector.

Qualifications

• Minimum of 8 to 10 years experience in wellness, beauty, or consumer communications.
• Proven leadership in managing teams and multiple client portfolios.
• Highly motivated strategic thinker capable of working independently and under pressure.
• Resourceful, creative, detail-oriented with excellent writing, communication, and presentation abilities.
• Outstanding interpersonal and leadership qualities.
• Strong organizational skills with aptitude for multitasking and managing various client relationships simultaneously.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Google Workspace, and familiarity with Muck Rack preferred.