Senior Manager, Marketing Operations

About Alation

Alation is at the forefront of data intelligence innovation, utilizing AI agents and trusted data to support enterprises worldwide. Their technology facilitates self-service analytics, cloud transitions, data governance, and AI-driven breakthroughs. Boasting over $340 million in funding and valued at more than $1.7 billion, Alation serves more than 650 clients, including 40% of Fortune 100 companies.

As data becomes business-critical, Alation empowers organizations to harness data for faster, smarter decisions, automating and instilling trust at every interaction to scale innovation confidently.

Joining Alation means contributing to the future of AI-enabled data intelligence within a fast-moving, ambitious, and collaborative environment.

Role Overview

We seek a Senior Manager of Marketing Operations to elevate and scale our global marketing operations. This role oversees systems, processes, and automation that drive our go-to-market strategy, collaborating closely with Marketing, Sales, and Revenue Operations to enhance execution and scalability.

Key Responsibilities

• Manage comprehensive campaign operations—from intake, execution, quality assurance, deployment to performance tracking.
• Develop and refine Marketo programs, including email campaigns, nurture journeys, workflows, forms, and Salesforce campaign integration.
• Drive marketing automation projects to boost campaign efficiency and scalability.
• Handle lead lifecycle management encompassing data imports, scoring, routing, consent, database health, and integration between Marketo and Salesforce.
• Collaborate cross-functionally with Demand Generation, Product Marketing, Digital, Sales, and Revenue Operations to deliver integrated campaigns and product launches.
• Create audience segmentation in 6sense and support targeted Account-Based Marketing efforts.
• Improve AI-driven sales development representative (SDR) workflows and manage inbound leads to enhance conversion rates and pipeline growth.
• Explore opportunities to integrate AI and automation to streamline workflows and maximize marketing productivity.

Qualifications and Experience

• Over 8 years of experience in Marketing Operations, Marketing Automation, or Revenue Operations, preferably in high-growth B2B SaaS companies.
• Expert knowledge of Marketo and solid expertise with Salesforce.
• Proficient in designing and optimizing email marketing, nurture campaigns, marketing automation, and lead lifecycle management.
• Experience with 6sense or equivalent ABM platforms.
• Strong analytical, project management, and problem-solving skills with a demonstrated record of enhancing operational performance.
• Exceptional communication and teamwork skills, capable of influencing multiple stakeholders across departments.
• A proactive self-starter comfortable operating in a fast-paced environment, committed to continuous improvement and leveraging AI to increase efficiency.

Success Factors

• Creating scalable marketing operations that enhance speed, quality, and execution.
• Advancing automation to decrease manual tasks within marketing.
• Improving lead management, attribution, and overall database quality.
• Enhancing AI-powered SDR effectiveness and inbound pipeline conversion rates.
• Establishing yourself as a trusted operational partner for Marketing and GTM teams.

Equal Opportunity Employer

Alation is dedicated to equal employment opportunities and offers accommodations for qualified applicants with disabilities or needs during the recruiting process. The company complies with E-Verify and ensures applicants are considered without discrimination based on protected characteristics.