Senior Regional Marketing Manager - APAC

About Alation

Alation leads the evolution of data intelligence through AI-driven technologies that foster trusted data environments. Trusted globally, including by 40% of Fortune 100 firms, Alation facilitates self-service analytics, AI advancements, cloud migration, and robust data governance. With over $340 million in funding and a valuation exceeding $1.7 billion, the company is a recognized leader in its space.

Alation empowers organizations to harness data as a strategic asset, enabling faster, smarter decision-making. Through innovative automation and reliable data interaction, it drives scalable, confident data-centric innovation across enterprises.

Position Overview

The Asia Pacific region is critical to Alation's growth strategy. The Senior Regional Marketing Manager will be pivotal in driving this expansion by managing and executing marketing programs across APAC. This role demands a proactive, hands-on marketer who will collaborate closely with the Asia Pacific Sales leadership based in Sydney, spearheading pipeline development, ABM initiatives, digital and in-person events, and ensuring strong brand presence throughout key markets.

This role involves tactical program execution, agency and vendor management, and collaborating with sales teams to meet aggressive growth objectives. Direct reporting will be to the Senior Director of Product and Regional Marketing located in the US.

Key Responsibilities

• Adapt and implement global campaign strategies into region-specific programs that generate measurable pipeline outcomes.
• Lead the regional Account-Based Marketing (ABM) efforts including account targeting, regional messaging adaptations, agency collaboration, and performance monitoring.
• Work in close partnership with Sales leadership to align marketing activities with pipeline priorities and market territories.
• Coordinate post-event lead follow-ups alongside Sales Operations to maximize conversion.
• Oversee the event schedule ranging from notable third-party conferences to exclusive executive roundtables throughout APAC.
• Manage all facets of event execution, including logistical planning, vendor management, and agency coordination.
• Develop an event performance evaluation framework with focused metrics on pipeline return on investment (ROI).
• Represent Alation at pertinent industry events in the region, requiring regional travel.
• Support customer marketing initiatives aimed at driving expansion within existing accounts by partnering with Customer Success teams to cultivate advocates and develop localized proof points.
• Customize global customer case studies to resonate with specific buyer personas in the APAC market.
• Localize messaging and marketing content to suit diverse markets, industries, and buyer profiles.
• Ensure all inbound and outbound content aligns with ongoing campaigns and event strategies.
• Communicate regional market insights and intelligence back to global product marketing teams.
• Administer regional marketing budgets while ensuring transparent ROI accountability.
• Maintain rigorous tracking and reporting of marketing influence on pipeline, engagement, and program success.
• Establish consistent reporting rhythms with both Sales and Marketing leaders.

Qualifications and Skills

• Minimum 8 years experience in B2B marketing with at least 3 years focused on regional or field marketing in Asia Pacific.
• Demonstrated success in collaborating with enterprise sales to generate pipeline growth.
• Expertise in executing comprehensive ABM programs including strategy development, delivery, and analytics.
• Experience managing multiple agencies and event vendors across diverse APAC markets.
• Strong commercial acumen, emphasizing revenue and pipeline generation over just campaign metrics.
• Capacity to work autonomously within a fast-paced, matrixed SaaS organization headquartered in the US.
• Willingness and availability for regional travel as required.
• Ability to work overlapping hours with California headquarters to facilitate collaboration.
• Proficient with Claude AI and regularly utilizes Project and Cowork tools in daily tasks.

Equal Opportunity and Accommodations

Alation is committed to creating an inclusive workplace and provides equal employment opportunities irrespective of race, color, religion, nationality, gender identity, disability, veteran status, genetic information, or other legally protected characteristics. Reasonable accommodations are available to applicants during the recruitment process upon request.