Marketing Manager, Social & Digital

Position Overview

The Marketing Manager for Social & Digital at Women's Foodservice Forum (WFF) plays a pivotal role in managing the organization's digital footprint. This position is responsible for representing the mission and brand consistently across all online channels, leading strategic and data-driven initiatives across social media platforms, website content, and paid advertising. A direct communication line with senior leadership emphasizes the importance of this role in shaping WFF’s national presence in the foodservice sector.

Core Duties

• Manage daily website operations, including content updates and ensuring alignment with current organizational activities and priorities.
• Oversee web analytics using tools like Google Analytics to track performance and recommend user experience enhancements.
• Develop and manage digital advertising plans, coordinating with vendors to optimize campaign results and budget usage.
• Compile performance reports across social, email, web, and paid channels for leadership review.
• Create and execute comprehensive social media strategies with defined goals and KPIs tailored to each platform.
• Lead the social media content calendar to ensure posts are aligned with brand messaging and target audiences.
• Manage relationships with social media agency partners, coordinating campaigns, performance tracking, and strategic planning.
• Drive organic community growth and engagement, orchestrating paid social campaigns through audience targeting and budget oversight.
• Stay abreast of platform updates, emerging social trends, AI tools, and algorithm changes to proactively enhance social strategies.
• Assist with CRM audience segmentation and ensure email campaigns are effectively executed, tracked, and aligned with broader marketing objectives.
• Maintain database hygiene in Salesforce and integrate CRM insights with overall marketing plans.

Qualifications

• Between 4 and 6 years of progressive digital marketing experience with measurable outcomes.
• Demonstrated success in building and engaging digital audiences, backed by specific data on growth and engagement improvements.
• Proficiency with Google Analytics and paid social media platforms such as Meta and LinkedIn.
• Experience managing external vendors and agency partnerships effectively.
• Skillful in interpreting data to provide actionable strategic insights.
• Exceptional written communication capabilities and a strong editorial sense aligned with brand voice.
• Highly organized and capable of handling multiple priorities in dynamic environments.
• A Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Preferred experience includes short-form video production, social SEO, influencer collaboration, CMS familiarity, certifications in Google Analytics or Salesforce, prior nonprofit/association industry experience, and knowledge of foodservice or hospitality sectors.

Skills for Success

• Community-building focus recognizing the relational nature of nonprofit social media.
• Strategic thinking to anticipate trends and align digital activities with organizational objectives.
• Analytical aptitude for translating complex data into clear recommendations.
• In-depth understanding of platform functionalities and digital ecosystems.
• Strong collaboration skills to work effectively across creative, events, and leadership teams.
• Capability to manage vendor relationships with accountability and result-orientation.

About WFF

WFF has been the leading force in promoting women's advancement throughout the foodservice industry since 1989. Providing research, insights, and development opportunities, WFF supports talent growth, organizational performance, and workplace culture enhancements across the sector.

Compensation & Benefits

The annual salary ranges from $65,000 to $85,000, dependent on experience. This role offers a remote-first work setting with monthly travel to the Dallas office. The package includes health, dental, and vision insurance, 401(k) with employer match, professional development support, and flexible paid leave.

Work Environment & Culture

The WFF team values agility, mutual support, and personal and professional growth. Their mission-driven approach prioritizes flexible working, curiosity, and impactful work that empowers women in foodservice.

A Message for Applicants

WFF encourages candidates with diverse backgrounds and experiences to apply, valuing passion and potential alongside formal credentials.