Assistant Manager - Marketing & Social Media

About the Company

City Group is a robust Rs. 3000 crore enterprise established in 1980, with a significant presence in construction since 1994. The group also operates in sectors like resorts, engineering, and township development. It holds substantial land in and around Pune, focusing on residential and commercial infrastructure development, alongside plans for multiple township projects.

Job Overview and Key Responsibilities

• Collaborate with social media agencies to plan and finalize monthly content calendars, ensuring timely publishing of creatives, reels, videos, stories, and campaign posts across platforms.
• Maintain uniform brand messaging, visual style, and tone across all digital channels, coordinating content needs with internal teams, retailers, and partners.
• Create social media content independently using professional design and video tools, including static images, promotional videos, and trend-based reels tailored for platforms like Instagram, Facebook, YouTube, LinkedIn, and others.
• Produce and edit various video formats promptly, incorporating elements such as subtitles, logos, motion graphics, and platform-specific enhancements to maximize audience engagement.
• Manage on-ground photography and videography for events, campaigns, launches, and brand activations, ensuring content quality and suitability for digital and internal use.
• Drive social media growth by monitoring engagement metrics, responding to audience interactions, identifying trending content ideas, and benchmarking competitor performance.
• Contribute to the creative development and execution of digital campaigns, events, promotions, and contests by translating marketing briefs into compelling visual assets and storyboards.
• Oversee event content coverage including live updates, teasers, and post-event highlights, coordinating with photographers, videographers, and influencers as required.
• Support digital marketing efforts by assisting in paid campaign planning and execution across platforms like Meta, Google, and YouTube, coordinating with agencies for creatives and performance monitoring.

Technical and Software Proficiency

• Expertise with Adobe Photoshop, Illustrator, Canva for design.
• Proficient in video editing using DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience with Adobe After Effects or equivalent for motion graphics.
• Skilled in photo editing with Adobe Lightroom or equivalent software.
• Utilize mobile video editing tools like CapCut.
• Familiar with Meta Business Suite, social media scheduling & analytics tools.
• Competent in Google Workspace and Microsoft Office applications.
• Knowledge of AI-assisted content tools is an advantage.

Skills & Competencies

• Strong aptitude in design, video production, photography, and videography.
• Ability to independently conceptualize and deliver high-quality social content.
• Deep understanding of multiple social platforms and their content formats.
• Excellent visual aesthetics sense including typography, color, and storytelling.
• Capability to manage multiple projects meeting strict deadlines.
• Strong coordination, ownership, and positive receptiveness to feedback.
• Flexibility to work extended hours during events and launches.
• Attention to detail with strong written and verbal communication skills.

Eligibility & Education Requirements

Applicants should have completed a Bachelor's degree in Journalism and Mass Communication with a specialization in Media Strategy, Advertising & Media Planning.