Head of Marketing and Communications

Overview

Mediolanum International in Dublin is seeking a seasoned Marketing professional to serve as the Head of Marketing and Communications. Reporting directly to the Head of Product, Marketing and Communications, the role demands ownership of the marketing strategy for Irish Operations, ensuring consistent and customized messaging for each target segment. Strengthening communications for distributors within captive channels while tailoring approaches for non-captive channels considering regional and cultural nuances will be a high priority.

Key Responsibilities

• Formulate and spearhead marketing and communications plans aligned to the Group's overarching guidelines.
• Lead and manage a team of five specialists encompassing videography, social media, and digital marketing disciplines.
• Produce strategic marketing assets and sales tools for current sales channels.
• Partner with Human Resources on internal communications and corporate initiatives such as sustainability, training programs, and recruitment efforts.
• Establish and uphold a strong, coherent brand identity across all customer touchpoints.
• Position the company as a premier cross-border product and service provider in critical markets, with focused brand development in Germany driven by local business and partnership marketing strategies.
• Maintain and nurture relations with external agencies, media outlets, and partners, overseeing PR agencies to ensure consistent messaging with the overall communications agenda.
• Organize and execute events including those targeting distributors, public engagements, and corporate occasions.
• Supervise the company's digital footprint across websites, social media, and marketing databases, ensuring digital platforms scale effectively in partnership with IT and developers.
• Utilize marketing analytics and intelligence tools to shape strategy and optimize outcomes; track metrics like website visits, campaign interaction, conversion rates, SEO rankings, and brand visibility.
• Administer marketing budgets and vendor relationships to maximize resource efficiency.
• Collaborate closely with sales, product development, and investment teams to align marketing initiatives with business goals.
• Adapt product collateral to craft engaging digital and print content.
• Lead multi-channel campaigns incorporating web, video, social media, and public relations to boost brand awareness.
• Define, monitor, and report KPIs using data-driven insights to refine approaches and enhance performance.

Desired Skills & Competencies

• Strong leadership, communication, and interpersonal abilities.
• Capability for strategic thinking and solving complex problems.
• Analytical skills with proficiency in interpreting marketing data.
• Result-oriented with a strong goal-driven mindset.
• Ability to adapt and remain flexible in a dynamic, fast-paced environment.
• Professionalism and integrity in brand representation.
• Commercial acumen with excellent relationship and people management skills, capable of influencing others.
• Project management expertise combined with IT literacy.
• Innovative thinker open to challenging existing norms.

Qualifications & Experience

• Bachelor's Honours Degree in Marketing, Communications, Digital Marketing, Branding, or a related field.
• At least 15 years of professional experience managing marketing and communications for cross-border investment product providers, preferably with retail market focus.
• Ability to work autonomously, translating complex investment concepts into easily comprehensible formats targeted at retail clients.
• Demonstrated success in marketing leadership roles emphasizing strategic development, campaign management, and team leadership.
• Thorough understanding of marketing theories and practices across both digital and traditional media channels.
• Genuine enthusiasm for investment markets with the motivation to connect the business with end investors effectively.