Senior Field Marketing Manager - Middle East

About Shield AI

Shield AI is a venture-backed defense technology firm focused on safeguarding military personnel and civilians using advanced intelligent systems. Its solutions include Hivemind autonomy software, V-BAT and X-BAT UAVs, as well as Aechelon simulation and synthetic reality platforms. The company operates globally with offices throughout the U.S., Europe, the Middle East, and Asia-Pacific, actively supporting worldwide defense operations.

Role Overview

The Senior Field Marketing Manager for the Middle East will spearhead field marketing initiatives targeting key defense and government customers across Saudi Arabia, the United Arab Emirates, and Jordan. This position involves designing and implementing account-based marketing strategies, supporting critical capture opportunities, and delivering measurable pipeline contributions through collaboration with regional sales and business development teams.

Key Responsibilities

• Direct and implement field marketing activities aligned with go-to-market priorities across defense and governmental organizations in Saudi Arabia, UAE, and Jordan.
• Create detailed account-based marketing plans, identify key buying centers, and coordinate multi-channel engagement including executive briefings, focused campaigns, industry events, and owned customer programs.
• Possess in-depth knowledge of regional defense procurement processes, acquisition cycles, and stakeholder landscapes.
• Engage influential ministries and agencies such as the Saudi Ministry of Defense, General Authority for Military Industries (GAMI), UAE Ministry of Defence, Tawazun Council, Jordan Armed Forces, and Ministry of Defense.
• Lead strategy and execution for major regional defense and aerospace exhibitions—e.g., IDEX, World Defense Show, SOFEX—focusing on high-impact account engagement and meetings rather than brand visibility alone.
• Plan and manage proprietary customer events, private briefings, and specialized engagements jointly with sales and capture teams to expedite opportunity advancement.
• Synchronize marketing campaigns with regional sales goals, pipeline targets, and account plans to contribute directly to revenue growth across the focus regions.
• Administer Salesforce marketing campaigns, including campaign ID generation, proper structuring, membership tracking, and data integrity in collaboration with sales teams.
• Coordinate with sales to guarantee correct opportunity linkages, contact mapping, and CRM field completions necessary for accurate pipeline reporting and attribution.
• Design and execute initiatives within Marketo, overseeing campaign structures, audience targeting, nurture programs, performance measurement, and marketing-sales alignment.
• Define and track key performance indicators that reflect the realities of Middle Eastern government sales, emphasizing account penetration, stakeholder engagement, opportunity influence, and deal velocity.
• Implement organization, accountability, and operational excellence in field marketing endeavors across Saudi Arabia, UAE, and Jordan.

Required Experience and Skills

• 8–12 years in roles encompassing field marketing, demand generation, or integrated marketing, specifically with substantial exposure to Middle Eastern government and defense sectors.
• Proven track record marketing to Saudi Arabian and/or UAE Ministry of Defense; experience with Jordanian defense bodies is advantageous.
• Comprehensive understanding of defense acquisition procedures and multi-stakeholder governmental account frameworks within Saudi Arabia, UAE, and Jordan, including long-term procurement cycles and offset arrangements.
• Expertise in managing account-based marketing programs in complex enterprise or government contexts; ABM must be a core competency.
• Proficiency using Salesforce CRM for campaign management, opportunity alignment, data governance, reporting, and CRM hygiene in partnership with sales teams.
• Hands-on experience with Marketo for campaign creation, segmentation, nurture sequences, performance tracking, and coordinating marketing-to-sales processes.
• Demonstrated capability in orchestrating trade shows, defense industry events, and proprietary customer programs within the aerospace, defense, or national security sectors.
• Capability to interact credibly with senior military figures, government officials, and technical evaluators across the Middle East.
• Strong ability to collaborate cross-functionally with Sales, Business Development, Capture, and Global Marketing teams.
• Fluency in English is required; Arabic language skills are strongly preferred.
• Willingness to undertake frequent travel within Saudi Arabia, UAE, and Jordan.

Why Work with Shield AI

• Contribute to developing a pioneering defense technology company defining the century's future.
• Engage at the forefront of AI, autonomy, and next-gen defense systems innovation.
• Work in a highly entrepreneurial, mission-oriented environment.
• Influence international expansion and strategic defense alliances directly.
• Collaborate with exceptional teams addressing some of the world’s most complex operational challenges.

Additional Details and Terms

The company offers full-time employment including salary within a competitive range, bonuses, benefits, and equity components. Compensation varies based on experience, skills, certifications, and work location. Offers depend on background checks and references. Military fellows and part-time employees are not eligible for benefits. Temporary employment entails a benefits package after 60 days. Shield AI is committed to equal opportunity employment and affirmative action, promoting a diverse and inclusive workplace. Accommodations for disabilities are available upon request. AI tools may be used in the recruitment process to assist with application reviews and assessments, but human judgment makes final decisions.