Digital Marketing Lead – APAC

About the Company

Adyen is a leading financial technology platform serving top global clients, streamlining payments, data, and financial solutions within a unified platform. The company is driven by a culture that supports individual ambition and teamwork, fostering innovative solutions for clients worldwide.

Role Overview

As the Digital Marketing Lead for the APAC region, based in Singapore, you will be responsible for crafting and overseeing digital marketing strategies across Australia, India, Southeast Asia, Hong Kong, and Japan. Reporting to the VP of Marketing, APAC, you're expected to bridge overarching business growth objectives with precise digital marketing initiatives, focusing on acquiring new customers throughout multiple markets.

Main Responsibilities

• Design and steer multi-market digital marketing strategies aligned with business development targets across APAC.
• Coordinate digital initiatives for brand building, demand generation, and revenue growth via paid, earned, and owned channels.
• Align regional and country marketing activities with commercial and global digital goals, ensuring seamless cross-functional collaboration.
• Lead and guide a team of digital marketers, setting performance targets and facilitating professional development.
• Manage the rollout and enhancement of integrated campaigns, leveraging SEM, paid social, programmatic, and content syndication to generate qualified leads.
• Drive and refine the region's search strategies, account for emerging trends, and optimize for AI and discovery engines.
• Oversee regional web activities—from content localization and translation to tailored user experiences and personalization.
• Direct agency and vendor relationships, from briefing to execution, while negotiating contracts and overseeing media plans.
• Allocate and continually optimize budgets, focusing on maximizing campaign performance and marketing ROI.
• Utilize advanced analytics platforms to assess initiatives, derive actionable improvements, and model attribution across multiple channels.

Required Background

• 10+ years of B2B digital marketing experience, with a focus on customer acquisition—background in fintech or B2B technology preferred.
• At least 5 years of experience leading regional and multi-country digital marketing teams across APAC.
• Demonstrated ability to equally perform at strategic and operational levels, from setting commercial direction to executing and auditing digital campaigns.
• Strong proficiency in full-funnel digital marketing channels and modern analytics platforms (e.g., SEO/SEM, LLM search, paid media, GA4, Salesforce, Marketo, Looker).
• Proven ability to manage agency relationships, budgets, contract negotiations, and vendor outcomes.
• Business-oriented perspective, adept at working alongside sales and tracking ROI and pipeline metrics.
• Experience fostering a data-driven, experimental culture that balances innovation and execution.
• Willingness to travel up to 20% regionally.

Work Environment & Additional Information

• The position is based in the Singapore office with an office-first in-person collaboration approach (remote-only is not an option).
• Diversity and inclusion are core values, and candidates from underrepresented backgrounds are encouraged to apply—even if not meeting every listed qualification.
• The application process typically takes about 4 weeks, with a response expected within 5 working days.