Director of Public Relations & Marketing

About the Role

The Director of Public Relations & Marketing is a strategic leadership position responsible for spearheading communication, public and media relations activities for Kempinski Hotels in Singapore. Reporting directly to the Director of Sales & Marketing, this role focuses on increasing the Kempinski brand presence across targeted markets, executing the hotel's and the corporate group’s communication plans, and establishing the hotel as an industry leader in its segment. Compliance with Kempinski’s brand standards is a key aspect, ensuring all communication and collateral reflect the brand ethos.

Key Responsibilities

• Create and lead the annual PR and marketing plan, setting measurable objectives and budgets, in alignment with both the hotel’s and the group’s strategic direction. Continuously review and adapt strategies as market dynamics evolve, ensuring the communications team is well-informed on progress and new directions.
• Proactively seek local media placements for the hotel and the wider Kempinski brand, crafting tailored pitches to suit each outlet’s needs. Address all reactive media inquiries effectively and within a 24-hour timeframe. Distribute key press releases to pertinent media channels, including internal PR teams and corporate offices, to amplify reach.
• Plan and execute media events and press initiatives as per the communications calendar, including conducting press blitzes as needed for maximum exposure.
• Serve as the hotel’s spokesperson when necessary and manage communications during crisis events, with guidance from Corporate Communications.
• Supervise photo shoots for editorial and advertising purposes in partnership with Sales, marketing agencies, and corporate brand representatives.
• Manage production of all printed and digital marketing materials for F&B, rooms, and overall marketing activities, strictly adhering to corporate identity guidelines.
• Ensure the hotel’s information across digital platforms—including the intranet, company website, online press room, and relevant industry publications—is accurate and regularly updated.
• Maintain consistency in branding for all internal and external communications.
• Formulate and schedule annual social media campaigns and messaging.
• Collaborate closely with F&B and Sales teams to coordinate promotional activities throughout the year.
• Optimize advertising spend by aligning the hotel’s marketing efforts with those of other Kempinski properties and group-wide campaigns.
• Identify opportunities for strategic partnerships and co-branded events to enhance visibility and engagement.
• Drive promotion of the hotel’s rooms, banquet, food & beverage, and upcoming activities to generate potential business leads.
• Continuously research market trends, monitor competitor activity, and stay updated on marketing innovations, providing insights and recommendations to the Director of Sales & Marketing.

Required Qualifications & Skills

• Bachelor’s degree or higher in Marketing or Hospitality Management.
• Minimum of five years’ experience in a similar leadership role.
• Strong copywriting capability.
• Substantial experience developing, executing, and analyzing the effectiveness of marketing campaigns.
• Excellent proficiency with Microsoft Office; familiarity with creative design software such as Photoshop and InDesign is an advantage.
• Exceptional communication and interpersonal skills.