PR Account Executive – Fitness & Wellbeing

About the Agency

Join fittest, a groundbreaking consultancy focused on communications and brand strategy in the dynamic sectors of fitness, health, and wellbeing. As a pivotal player in elevating brand visibility for both established and up-and-coming fitness and wellness companies, fittest specializes in PR, event planning, content creation, influencer outreach, and brand consulting. With a team-driven culture built on collaboration, professional development, and a shared commitment to outstanding client service, this is an ideal environment for those passionate about fitness and communications.

Key Responsibilities

• Proactively engage with media outlets by developing and pitching newsworthy stories to a broad range of journalists—from mainstream national outlets to niche industry publications.
• Monitor media trends, news cycles, and social channels to identify timely and relevant PR opportunities for clients.
• Manage daily media monitoring tasks, keeping press lists current, and assembling detailed coverage reports.
• Create compelling written content, including press releases, media pitches, social media posts, and briefs that authentically capture each client’s brand voice.
• Support the team during live brand activations such as experiential events, press launches, and major public stunts.
• Identify and engage influencers and digital creators to drive integrated campaign initiatives.

Candidate Requirements

• A minimum of 6 to 12 months of hands-on experience in a public relations or communications agency setting; internship experience is also considered.
• A solid grasp of what constitutes a compelling news story and an informed understanding of the UK media ecosystem.
• Excellent, adaptable copywriting skills with keen attention to delivering client-specific messaging.
• Ability to excel in a high-energy, fast-moving workplace environment.
• Proficiency in integrating artificial intelligence tools into campaign planning and execution.
• Comfortable working from an energetic, collaborative office in Soho.

Perks & Benefits

• 25 days of paid annual leave
• Health insurance coverage
• Weekly team breakfasts and quarterly social events
• Eligibility to work remotely from any location for up to two weeks per year
• Client discounts and perks
• Annual discretionary bonuses based on performance
• Ongoing professional development and training sessions

Additional Information

• This role is full-time and permanently based onsite at the Central London office, with some flexibility provided for remote work as noted.
• Applicants should be enthusiastic about health and fitness and eager to build a career in specialized agency PR.
• Personalized feedback will be provided to all applicants within one week of applying.