Senior Director, Strategy - Brand & Creative

About the Role

Join Monks as a Senior Director of Strategy focusing on Brand & Creative, leading the Brand Strategy team. This role is ideal for an experienced strategist who is passionate about building impactful brands that influence both business and culture globally. We seek someone with a proven history of developing bold, insightful brand strategies that extend beyond briefs to influence integrated campaigns, digital experiences, and customer journey touchpoints in a collaborative, AI-driven environment.

Key Responsibilities

• Lead global brand positioning across a diverse tech product portfolio ensuring consistent and relevant brand messaging worldwide, including markets such as São Paulo, Seoul, and San Francisco.
• Drive strategic vision for prominent campaigns on high-profile platforms such as Super Bowl, Olympics, and major global product launches, providing leadership when stakes are high.
• Collaborate closely with Group Creative Directors by crafting provocative briefs and maintaining engagement throughout the creative process to protect and enhance core brand ideas.
• Maintain a sharp cultural awareness to anticipate shifts in consumer interests, incorporating these insights proactively into strategies before client requests.
• Manage and mentor a diverse team of brand strategists, cultivating a culture of rigorous thinking, creativity, collaboration, and curiosity while establishing best practices and elevating the discipline.
• Build trusted relationships with senior marketing leaders, leading strategic conversations and client presentations, partnering with leadership and creative teams to identify growth opportunities and support new business pitches.
• Work cross-functionally with media, data, and AI teams to ensure brand platforms translate into a cohesive, consumer-facing experience aligned with the agility required by fast-paced tech innovators.

Qualifications

• A minimum of 12 years in Brand Planning or Creative Strategy within top-tier agencies, including at least 3 years in senior leadership.
• Experience working on major global brands with high-stakes campaigns.
• Demonstrated expertise in developing brand strategies that underpin integrated campaigns and product launches.
• Hands-on experience leading globally visible campaigns such as Super Bowl and Olympics events.
• Proven ability to simplify complex data and research into compelling creative ideas.
• Strong partnership experience with Executive Creative Directors to challenge and elevate creative outputs.
• Track record of winning new business and leading strategic pitches and executive presentations.
• Proven leadership skills with a focus on mentoring and developing high-performing strategy teams.
• Genuine enthusiasm for innovating and growing a modern Brand Strategy practice.
• Exceptional communication skills with the ability to confidently present and defend strategic ideas.
• Keen interest in leveraging AI as a strategic and creative tool.

Compensation and Benefits

The expected salary range for this position is between $140,000 and $160,000 USD annually, subject to geographic location and candidate qualifications. Monks provides a comprehensive benefits package including full medical, dental, and vision coverage, generous paid time off and holidays, 401(k) with company match, paid parental leave, work-life balance initiatives, career advancement opportunities, and a diverse and inclusive workplace culture with active employee resource groups.

Additional Information

Applicants should be cautious of fraudulent recruitment efforts and will only be contacted through official Monks channels. This position requires compliance with Monks’ Return to Office policy, with specific onsite workdays determined by proximity to office locations. Monks is committed to an equitable hiring process and diversity in the workplace.

About Monks

Monks is an innovative, global marketing and technology services brand recognized for its leadership in AI-driven marketing orchestration and creative excellence. With numerous industry accolades, including recognition as an AI Pioneer organization and top rankings in creative companies lists, Monks partners with leading tech innovators to deliver culturally relevant, impactful brand solutions worldwide.