Monks

Senior Director, Strategy - Brand & Creative

Monks

New York, United States · Full Time

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Experience
12+ yrs
Salary
USD 160,000 – USD 180,000 / year
Openings
1
Posted
1 week ago
Work mode
In office
Resume
Required to apply

Where you'll work

Job description

About the Role

We are seeking an experienced Senior Director to head our Brand Strategy practice within a highly innovative, AI-driven agency. This role requires a leader passionate about building transformative brands, pioneering bold strategies, and crafting impactful campaigns that advance both business and culture. The ideal candidate has significant global experience with top-tier brands, excels in high-stakes decisions, and understands the nuances between authentic brand truths and mere claims. This leader knows how to build comprehensive brand strategies that go beyond briefs to influence integrated campaigns, digital experiences, product launches, and consumer touchpoints across the globe.

Key Responsibilities

  • Leading the creation of foundational brand strategy, architecture, and positioning for a leading tech company's diverse product portfolio, ensuring consistent and relevant messaging internationally.
  • Steering the strategic vision for prominent campaigns such as Super Bowl ads, Olympic activations, global product launches, and major repositionings.
  • Collaborating closely with Group Creative Directors to develop provocative and inspiring briefs, and maintaining engagement throughout the creative process to uphold and elevate core ideas.
  • Maintaining a deep understanding of cultural trends and shifts to proactively incorporate insights into work before client requests.
  • Managing and mentoring a team of brand strategists, fostering a culture of rigorous analysis, creative ambition, collaboration, and curiosity, while establishing best practices and advancing the strategic discipline.
  • Establishing trusted advisory relationships with senior marketing leaders, facilitating strategic discussions, influencing business decisions, supporting new business efforts, and leading strategy in pitches.
  • Partnering with media, data, and AI teams to ensure brand platforms translate effectively into comprehensive, agile consumer experiences aligned with fast-paced innovation.

Candidate Profile

  • Over 12 years of experience in Brand Planning or Creative Strategy within premier agencies, with at least 3 years in senior leadership.
  • Proven success working on global brands and campaigns that have garnered worldwide attention and real business impact.
  • Demonstrated ability to develop brand strategies that extend beyond briefs into multi-channel executions.
  • Direct involvement in high-profile campaigns such as the Super Bowl, Olympics, or major global product launches.
  • Strong aptitude for distilling complex data and research into clear, compelling ideas that inspire creative teams.
  • Experience collaborating closely with Executive Creative Directors to elevate creative output from concept through delivery.
  • Track record of contributing to new business wins, leading strategic presentations, and managing client relationships.
  • Empathetic and effective leader with a history of building high-performing strategy teams and fostering talent development.
  • A keen interest in leveraging AI as a strategic and creative asset beyond mere functionality.
  • Ability to confidently advocate bold ideas, articulate the rationale behind work, and navigate stakeholder dynamics.

Compensation and Benefits

The salary for this position ranges from $160,000 to $180,000 USD annually, adjusted by location, experience, and internal equity considerations. Our comprehensive benefits package includes full medical, dental, and vision insurance coverage, generous paid time off and holidays, 401k with employer contributions, paid parental leave, and a commitment to work-life balance. Opportunities for career growth in an innovative, entrepreneurial environment are part of the offering, alongside a deeply diverse and inclusive workplace culture with active employee resource groups. The position follows a Return to Office policy for those near office locations, with details subject to change.

About Monks

Monks, part of S4 Capital plc, is a global, digitally-driven marketing and technology company dedicated to revolutionizing brand engagement through data-driven insights and AI-powered solutions. Recognized among the industry’s leading creative companies and AI innovators, Monks partners with top tech innovators to deliver impactful, culturally relevant marketing strategies worldwide. We are an equal opportunity employer committed to fostering diversity, equity, and inclusion, and we value diverse perspectives that enhance our work and workplace.

Additional Information

Please be cautious of fraudulent recruitment efforts falsely representing us. All applications must be submitted through our official website. We do not request payments or bank details at any stage. This role involves collaborative work with cross-functional teams and prioritizes building a modern, forward-looking brand strategy practice in a fast-paced environment.

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