Senior Director, Strategy - Brand & Creative

Role Overview

The Senior Director, Strategy - Brand & Creative leads the Brand Strategy function within Monks, a dynamic, AI-forward marketing agency. This role focuses on crafting innovative brand strategies for global tech brands, driving cultural relevance and business impact through strategic leadership, mentorship, and cross-functional collaboration.

Key Responsibilities

• Develop and maintain foundational brand strategies, architectures, and positioning across extensive product portfolios ensuring consistent global brand presence.
• Lead strategic vision formulation for high-profile campaigns including events such as the Super Bowl, Olympics, and major product launches.
• Collaborate closely with Group Creative Directors to craft thought-provoking briefs and support the creative journey from inception to delivery.
• Continuously monitor cultural trends to infuse relevant insights into strategies before client requests arise.
• Manage and mentor brand strategy teams to cultivate rigorous thinking, creativity, and collaboration while establishing industry-leading practices.
• Build trusting relationships with senior marketing executives, proactively drive strategic conversations, and contribute to new business development.
• Work in partnership with media, data, and AI disciplines to ensure brand strategies translate effectively into integrated, responsive consumer experiences.

Candidate Profile

• Over 12 years of experience in Brand Planning or Creative Strategy, with minimum 3 years in senior leadership roles at top agencies.
• Proven track record working on global brand campaigns with tangible business stakes and widespread presence.
• Expertise in crafting brand platforms that extend beyond briefs into multi-channel campaigns, digital touchpoints, and product launches.
• Direct involvement in high-stakes, globally visible campaigns like the Super Bowl, Olympics, and major product introductions.
• Strong ability to distill complex research into clear, compelling ideas that inspire creative teams.
• Experience collaborating with Executive Creative Directors to elevate creative output throughout the project lifecycle.
• History of leading strategic components in pitches and client presentations, contributing to business growth.
• Effective leadership skills demonstrated by building and guiding high-performing, motivated strategy teams.
• Passion to build and evolve a modern Brand Strategy practice aligned with cutting-edge agency environments.
• Confidence in articulating strategic rationale and persuading diverse stakeholders in demanding settings.
• Genuine interest in leveraging AI as a strategic and creative resource within marketing.

Compensation and Benefits

The salary for this position ranges from $160,000 to $180,000 annually, subject to location and experience factors. The company also offers comprehensive health, dental, and vision coverage, generous paid time off including 15 holidays, 401k retirement plan with company contributions, paid parental leave, and career advancement opportunities within an inclusive, globally diverse culture that prioritizes equity and sustainability.

Additional Information

This position follows the current Return to Office policy requiring employees living within commuting distance to work onsite certain days each week. Monks emphasizes data-driven marketing innovation through its AI ecosystem and values diversity, equity, and inclusion throughout its hiring and workplace practices. Applicants must submit applications through the official company career site; beware of fraudulent postings or recruitment scams impersonating the company. No payment or banking information will ever be requested during recruitment.

About Monks

Monks is a leading, digital-first global marketing brand under S4 Capital plc, combining expertise in marketing, technology, data, and AI to deliver culturally relevant, impactful campaigns and experiences. Recognized for innovation and numerous awards, Monks partners with top tech innovators to drive business outcomes through cutting-edge marketing strategies.