Head of Marketing

About Athos

Athos is pioneering AI-driven sales training solutions tailored for the insurance sector. Our platform integrates AI role-play, call analysis, coaching, and customized training to elevate insurance agents' effectiveness and boost their sales outcomes. We are an emerging startup, having progressed well beyond the concept phase. In just the past six months, we've delivered a product that resonates powerfully with users, collaborating with U.S. agencies, validating strong product-market fit within our specific niche, and experiencing exceptional momentum. Our ambitious objective is to expand Athos to serve over 10,000 agents on our platform.

Role Overview

We seek a visionary Head of Marketing to establish and lead our marketing capabilities from the ground up. Reporting directly to the CEO, you will take ownership of a wide variety of initiatives including paid acquisition across platforms such as Meta, Google, YouTube, and LinkedIn, managing organic content creation and brand development, devising creative strategies and overseeing ad production, optimizing landing pages for conversion, refining website messaging, orchestrating product launches, developing customer case studies, and implementing marketing analytics and attribution methods. Additionally, you will leverage AI-powered tools to accelerate content creation and enhance workflows.

This role requires hands-on engagement; initially, you will personally execute many marketing activities while simultaneously instituting the frameworks, processes, and eventually expanding the team to scale our marketing function effectively.

Key Responsibilities

• Design, implement, and optimize paid media campaigns delivering tangible pipeline growth.
• Create compelling copy and impactful creatives that drive conversion.
• Develop and manage organic content and brand-building efforts.
• Lead creative strategy and oversee ad production processes.
• Enhance landing pages and website messaging to maximize conversion rates.
• Coordinate product launches and produce customer case studies.
• Conduct marketing analytics and attribution to track and improve campaign performance.
• Utilize AI tools extensively for efficient content development and streamlined marketing workflows.

Candidate Profile

• Demonstrated success in managing paid media campaigns that generate measurable business pipeline.
• Strong copywriting skills paired with a talent for creating conversion-focused creative assets.
• Deep understanding of B2B SaaS marketing and growth dynamics.
• Data-driven and performance-focused approach to marketing activities.
• Proficient in leveraging AI technologies to enhance productivity and output quality.
• Adaptability and enthusiasm for fast-paced startup environments.
• Self-driven with a strong sense of ownership, taking initiative without awaiting direction.

Additional Details

This role is fully remote with a preference for candidates based in South Africa. This position is ideal for individuals eager to contribute to a high-growth startup environment rather than a traditional corporate setting.

Application

Interested candidates should submit their LinkedIn profile, resume, examples of notable campaigns or projects they have led, along with a brief explanation of why they believe they are an excellent fit for this opportunity.