Marketing Lead Central Europe - Munich (m/f/d)

About Alibaba Cloud

Alibaba Cloud is dedicated to delivering innovative technological solutions and services that enable businesses to succeed in the evolving digital era. Our goal is to drive digital transformation while nurturing a culture of collaboration and inclusiveness.

Role Overview

This position entails strategizing and executing marketing campaigns aimed at generating qualified leads and building a solid sales pipeline. The role involves collaborating with partners to broaden the customer base and being accountable for revenue outcomes derived from integrated marketing efforts.

Key Responsibilities

• Taking ownership of marketing outcomes by planning and implementing a variety of marketing initiatives to generate leads and develop a sales funnel.
• Partnering with collaborators to expand the customer network and managing revenue from combined marketing activities.
• Overseeing the planning and execution of market-specific activities across different Alibaba Cloud sectors.
• Designing carefully targeted and innovative events and exhibitions aligned with varied objectives and demands.
• Efficiently coordinating resources to ensure successful organizational deployment and delivery with high standards.
• Managing the marketing budget in coordination with headquarters and ensuring a positive return on investment (ROI).
• Having an insightful grasp of niche market needs and current trends.
• Utilizing data-driven approaches to analyze marketing performance metrics.
• Extracting key insights and identifying areas for enhancement and optimization in marketing strategies.

Required Qualifications

• Over 8 years of experience managing large-scale marketing events, including end-to-end management of premier industry conferences or events for prominent technology companies.
• Experience preferred in the technology and internet sector with a strong B2B marketing focus.
• International education or work experience is advantageous.

Essential Skills

• Deep understanding of the European Cloud and AI technology markets.
• Strong analytical ability to evaluate business conditions, forecast trends, and identify risks and opportunities.
• Proven expertise in planning and launching company-wide brand or marketing intellectual property campaigns.
• Competence in creating and executing strategic brand activity plans and significant brand initiatives.
• Skill in fostering collaboration and resource-sharing across the company at a strategic level.
• A customer-oriented mindset with the ability to integrate both online and offline marketing resources effectively.
• Expertise in designing trend-setting marketing strategies that can influence industry changes.
• Advanced data analysis capabilities for deep insights from multi-dimensional data systems.

Preferred Competencies

• Experience engaging and communicating with CXO-level executives.
• Ability to persuade and influence key strategic partners.

Compensation & Equal Opportunity

Specific salary details will be negotiated during the interview phase.

We value diversity and inclusivity and strongly encourage candidates from all backgrounds to apply.