Marketing and Communications Director

About the Role

The Marketing and Communications Director will lead the organization’s corporate reputation, brand strength, and trust-building efforts with regulators, investors, government bodies, media, employees, and customers. This is a senior strategic leadership position with direct influence on business direction. The appointed person will advise the CEO and Executive Leadership Team, embed brand and communications governance into overall strategy, and oversee marketing activity that supports growth.

The role is best suited to someone who has worked in a publicly listed company or another highly regulated, high-accountability environment where marketing and communications are subject to disclosure, compliance, and close stakeholder scrutiny. Strong fluency in both Arabic and English is essential because the position involves government relations, media handling, and wider regional stakeholder engagement.

Strategic Mandate

• Shape the organization’s reputation as a dependable and resilient market leader through enterprise-wide brand governance.
• Act as a key advisor to the CEO, Board, and Executive Leadership Team on reputation exposure, stakeholder sentiment, and corporate messaging.
• Own crisis and issues communications from start to finish, protecting brand value during regulatory, operational, or geopolitical sensitivity.
• Lead government relations and regulatory stakeholder engagement in line with PLC-style governance expectations.
• Drive employee engagement and internal communication initiatives that support culture and retention.
• Create ESG, sustainability, and corporate responsibility messaging that strengthens long-term confidence among stakeholders.
• Serve as the final guardian of the organization’s brand reputation.

Core Responsibilities

• Design and execute integrated marketing and communications plans aligned with business objectives.
• Ensure a consistent brand identity across all channels, materials, and touchpoints.
• Oversee the creation of content for digital, print, and broadcast use.
• Lead and improve digital campaigns across SEO, SEM, social media, and email.
• Develop media relationships and oversee crisis communication response.
• Organize corporate events, trade exhibitions, and promotional initiatives.
• Use market research to understand trends, customer needs, and the competitive landscape.
• Recruit, coach, and manage a strong marketing and communications team.
• Prepare and monitor the marketing budget with a focus on efficiency and return on investment.
• Set performance indicators and track results against marketing goals.

Requirements

• A minimum of 8 years’ experience overall, with at least 5 years in a leadership or supervisory capacity.
• Experience in a publicly listed company, government-linked organization, or similar regulated environment is strongly preferred.
• Prior work experience in the GCC region is an added advantage.
• A bachelor’s degree in marketing, public relations, communications, business administration, or a related discipline is required.
• Professional certification in marketing, PR, or communications will be considered an advantage.
• Working knowledge of ERP systems, preferably SAP functional skills, is expected.

Key Competencies

• Brand strategy
• Corporate reputation and crisis management
• Stakeholder engagement and government relations
• Communication strategy development
• Digital and social media strategy
• Business planning
• Leadership
• Team building and people management
• AI fluency
• Agility
• Resilience