Manager, Film & Series Marketing (Media Specialist) - Australia & New Zealand

About the Role

Netflix, a global leader in entertainment with over 300 million subscribers worldwide, is seeking an experienced and strategic Marketing Manager specializing in Film & Series media for Australia and New Zealand. This role involves close collaboration with marketing teams and media agencies to shape and optimize paid social media campaigns, integrate them with broader marketing strategies, and drive innovation through media partnerships and data-driven insights.

Key Responsibilities

• Serve as the main point of contact with the media agency to enhance audience targeting, campaign planning, and performance measurement, while identifying opportunities for improved media buying strategies.
• Provide expert guidance across current and emerging paid social platforms, advising cross-functional teams on audience demographics, targeting capabilities, and creative formats.
• Support country marketing teams by sharing best practices and recommendations for paid social creative executions aimed at breakthrough concepts.
• Lead the design, management, and execution of highly targeted, awareness-focused media campaigns for major entertainment releases within Australia and New Zealand.
• Collaborate with both local and global creative marketing teams to shape media strategies for proactive and reactive promotional campaigns.
• Partner with local creative agencies and the marketing production manager to cultivate innovative local strategies and creative ideas, alongside peer Film & Series Marketing managers.
• Oversee end-to-end strategy, planning, and management of paid social media campaigns across platforms including Meta, YouTube, TikTok, and X (formerly Twitter).
• Engage with digital platform stakeholders to explore scalable innovations and maximize utilization of advertising products.

Qualifications and Skills

• At least 10 years of marketing experience, with demonstrated expertise in audience targeting, paid social channels, media planning, and key performance metrics, preferably within entertainment sectors such as TV, film, games, or sports.
• A deep passion for storytelling through TV, film, and related media, with enthusiasm that inspires peers.
• Proficiency in full-funnel campaign strategies and performance evaluation.
• Hands-on experience with advertising management tools on Meta, TikTok, and YouTube platforms.
• Extensive knowledge of paid social best practices, including channel-specific creative formats and up-to-date consumer engagement tactics.
• Exceptional organizational skills with the ability to manage multiple priorities in a dynamic environment.
• Comfortable embracing risk and pushing the boundaries with data-driven creative approaches.
• Strong abilities in research, presentation, prioritization, and decision-making.
• Entrepreneurial spirit; a self-starter who confidently handles various roles and digs into data and platform tools.
• Genuine interest in the entire Netflix business model and its evolving landscape.
• Proven leadership, teamwork, and project management capabilities; committed to collaborating closely to exceed business goals.

Inclusion and Equal Opportunity

Netflix is committed to a diverse and inclusive workplace and ensures equal opportunity in hiring without discrimination. Candidates seeking accommodations for disabilities or other needs during the hiring process are encouraged to request assistance through their recruiting contact.