Paid Media Strategist

About Trybe

Trybe aims to revolutionize direct-to-website purchases by creating a platform similar to TikTok Shop. Creators provide user-generated content (UGC), product reviews, testimonials, and other videos that brands use as advertisements. Creators earn commissions based on the performance their content generates.

Role Overview

We seek a sharp, performance-focused Media Buyer to help brands maximize the value of creator content submitted through Trybe. This position differs from traditional media buying roles as you will not directly manage ad accounts but instead guide brands in testing, analyzing, and scaling creator content through their paid media channels.

As an early member of Trybe’s growth and advisory team, you will contribute to developing playbooks and best practices on how brands utilize the platform.

Key Responsibilities

• Perform comprehensive audits of paid social accounts, assessing structure, campaign setup, budget distribution, creative testing, tracking, and attribution.
• Advise brands on campaign framework design, testing methodologies, audience targeting, optimization, and scaling on platforms like Meta and TikTok.
• Analyze performance metrics and provide straightforward guidance on budget management, creative rotation, spending allocation, and future strategies.
• Identify performance barriers such as structural, tracking, attribution, and media buying challenges.
• Collaborate with account managers to enhance brand adoption, campaign effectiveness, and long-term platform success.
• Create and refine paid media playbooks, benchmarks, and best practices tailored to brands using Trybe content.
• Communicate feedback and insights from brands and creators to the wider Trybe team.

Required Qualifications

• Minimum of three years’ experience in paid social media buying.
• Deep knowledge of Meta Ads, TikTok Ads, user-generated content (UGC), and direct-response creative strategies.
• Ability to interpret performance data and translate it into clear, actionable recommendations.
• Keen eye for creative elements such as hooks, angles, and formats used in creator content.
• Familiarity with key metrics including CAC, ROAS, CPA, CTR, CVR, hook rate, and creative testing approaches.
• Strong communication proficiency across email, Slack, and Zoom platforms.
• Highly organized, attentive to detail, reliable, and responsive.
• Comfortable adapting to new software tools and fast-paced startup environments.

Preferred Qualifications

• Experience with creator platforms, affiliate programs, TikTok Shop, or other performance-driven creator initiatives.
• Background working in agencies, startups, or in-house ecommerce teams.
• Familiarity with Shopify, Triple Whale, Northbeam, Motion, Statlas, or comparable analytic and ecommerce tools.
• Experience advising clients or internal teams on paid social media strategy.

Ideal Candidate Profile

• Has expertise in paid social media but prefers focusing on strategic advising rather than campaign management.
• Possesses a strong mindset combining creativity and performance marketing.
• Quickly identifies effective strategies across ads, data analysis, offers, and landing pages.
• Passionate about UGC, creator-led commerce, and TikTok-style content formats.
• Eager to join an early-stage team and contribute to building foundational playbooks.
• Works efficiently, communicates well, and takes proactive ownership.