Ads Measurement Specialist - APAC Export

About Netflix and the Ads Measurement Role

Netflix is a premier global entertainment provider with over 300 million paying members in more than 190 countries, offering diverse TV series, movies, and games accessible anywhere and anytime. The Netflix Ads team aims to build a top-tier advertising organisation and establish Netflix as the preferred platform for advertisers.

The Ads Measurement team focuses on pioneering research and measurement strategies to support advertising sales worldwide. This role, based in Singapore, specifically supports APAC advertisers targeting global audiences across Netflix's 12 advertising markets.

Key Responsibilities

• Plan and execute measurement studies that reveal campaign effectiveness, highlighting reach and frequency, brand health, and conversion metrics to communicate Netflix Ads' value to global advertisers.
• Combine insights from measurements to develop compelling narratives; independently present findings to clients and agencies and provide recommendations to optimize their media strategies.
• Collaborate with advertisers to build category-specific learning agendas and playbooks.
• Work closely with Export Advertising Sales and Account Management teams to fulfill regular measurement requests.
• Advise cross-functional teams and advertisers on KPIs and measurement approaches to strengthen media plans on Netflix’s platform.
• Use proprietary and syndicated analytics tools to produce routine and ad-hoc reports on Netflix Ads audience data for internal and external stakeholders.
• Manage end-to-end measurement study processes with third-party vendors, including handling sales requests, drafting surveys, performing analysis, preparing reports, and delivering presentations, ensuring smooth and timely execution alongside Sales Account Managers.
• Continuously gather and analyze trends on campaign effectiveness within Netflix and the broader media industry to develop relevant case studies.
• Support various team projects, ensuring high-quality and timely delivery, while advocating efficient processes across the team.
• Maintain strong relationships and manage stakeholders, including advertisers, clients, and analytics vendors.

Experience and Skills Required

• 8 to 10 years of experience specializing in media research and measurement within streaming services, TV, digital media companies, or media agencies, preferably involving China outbound or export media campaigns.
• Comprehensive knowledge of the advertising ecosystem across multiple media channels and buying methods.
• Deep understanding of brand marketing via media and sophisticated media conversion measurement techniques.
• Familiarity with research methodologies, data sources, and systems from providers like Nielsen, Macromill, Kantar, as well as digital technology and analytics platforms.
• Expertise in measuring campaign effectiveness through methods such as Reach & Frequency, Incremental Lift, Brand Lift, Sales Lift, A/B Testing, Marketing Mix Modeling, Search Lift, and bespoke campaigns.
• Experience analyzing digital advertising and marketing analytics covering full-funnel metrics.
• Skilled in generating actionable insights and storytelling to clearly communicate audience behaviors and preferences.
• Highly inquisitive and data-driven, with a self-starting attitude and strong communication skills for managing complex projects.
• Well-organized with a proven track record of developing and following efficient working processes.
• Flexible and adaptable to thrive in a dynamic, startup-like environment marked by ambiguity.
• Adept at building strong partnerships with clients and colleagues, valuing diverse viewpoints for improved decision-making.
• Excellent proficiency in English and Mandarin Chinese, with strong writing and presentation abilities.

Preferred Technical Tools and Qualifications

• Experience working with APAC or Greater China export advertisers or media platforms and agencies in China is highly favored.
• Comfortable with large-scale data environments and analytics tools such as SQL, Python, R, and BigQuery used in global digital advertising.
• Demonstrated expertise in advanced measurement techniques and methodologies.
• Ability to analyze extensive and diverse data sets to extract meaningful insights.

Inclusion and Equal Opportunity Statement

Netflix values inclusion and strives to provide a supportive interview experience for all applicants. Candidates requiring accommodations during the hiring process are encouraged to notify their recruiting partner. Netflix is an equal opportunity employer that embraces diversity across race, religion, gender identity, age, disability, and other categories, fostering stronger teams through inclusion.