Growth Marketing Specialist

About Maker Lab

Maker Lab is a marketing agency focused on building decentralized, technology-driven agency teams that collaborate closely with clients. Our cross-disciplinary teams integrate into client environments, delivering expertise across digital marketing areas, including measurement, analytics, and content creation.

Role Summary

We are seeking a Growth Marketing Specialist to join a technology client project. This role involves leveraging user insights to design customer journeys and develop intelligent CRM and mobile marketing strategies. We want a proactive, curious marketer dedicated to accelerating growth and delivering measurable outcomes.

Key Responsibilities

• Oversee and scale a marketing communications platform using strategic, data-driven CRM initiatives and product feature launches.
• Create and manage a monthly content calendar for push notifications, emails, and in-app messages, incorporating input from internal teams such as product and marketing.
• Lead projects coordinating with teams on content creation, messaging frameworks, asset development, audience segmentation, and technical requirements.
• Handle the full lifecycle from idea conception to deployment of push notifications, emails, and in-app messaging campaigns.
• Manage campaign deployment processes, including script setup, audience targeting, quality assurance testing via pre-production environments, and scheduling communications.
• Analyze and report campaign results, focusing on click-through rates and downstream impact, working closely with analytics teams on KPIs.
• Maintain clear communication and manage expectations with stakeholders while meeting critical deadlines.

Candidate Profile

• Bachelor’s degree or equivalent relevant experience.
• Minimum 5 years of experience in email, push notification, in-app marketing, CRM, or marketing campaign management.
• Background in fast-growing, technology-focused matrix organizations, preferably with fintech experience.
• Familiarity with mobile app marketing and growth hacking techniques.
• Experience with CRM marketing technologies and SQL for marketing analytics.
• Strong coordination skills enabling effective collaboration across cross-functional teams.
• Data-driven decision maker who transforms analytics into impactful business strategies and campaign improvements.
• Critical thinker: evaluates diverse options logically to identify strengths and weaknesses.
• Self-starter with agility to independently initiate projects and adapt swiftly to change.
• Capacity to juggle multiple priorities with high attention to detail.
• Excellent analytical, project management, and stakeholder communication skills.
• Copywriting abilities are a plus.
• Outstanding verbal and written communication in English; proficiency in another Asian language is advantageous for JAPAC regional projects.

Additional Information

Please note that due to high application volume, only shortlisted candidates will be contacted. Maker Lab collects and uses applicant data in compliance with the Personal Data Protection Act 2012. By applying, candidates consent to this data handling. Applicants providing personal data of third parties confirm all necessary consents have been obtained.