Channel Strategy Associate/Senior Associate - Regional Brand & Growth Marketing

About the Role

The Channel Strategy team at Shopee spearheads the development and expansion of cross-channel partnerships with key external platforms. Operating across Southeast Asia, Taiwan, and Brazil, the team focuses on data-driven growth initiatives to craft seamless user experiences and broaden channel reach. Central to this role is analyzing traffic metrics, monitoring competition, and translating insights into actionable business strategies.

Key Responsibilities

• Conceptualize, design, and implement growth campaigns across multiple marketing channels such as Google, Meta, TikTok, and DSPs, driven by data and business goals.
• Turn business objectives into precise, testable strategies and hypotheses targeting user engagement and funnel performance improvement.
• Design and conduct controlled experiments to validate new channel opportunities, features, and ideas, followed by deep data analysis to determine impact and guide scale or iteration.
• Establish testing frameworks adaptable to various markets and business contexts for continuous learning and optimization.
• Collaborate extensively with internal marketing, product, analytics, and creative teams to develop integrated full-funnel marketing strategies, ensuring alignment and smooth execution.
• Explore and deploy innovative marketing techniques, stay informed on the latest digital marketing trends including social, search, and emerging platforms, and pilot new tools or channels.
• Utilize artificial intelligence and automation technologies to enhance campaign efficiency and decision-making processes, working with teams to embed scalable solutions into marketing workflows.

Candidate Profile and Requirements

• Bachelor’s degree in Business, Marketing, Business Analytics, or closely related field; a Master’s degree is a plus but not mandatory.
• At least 2 years’ experience in digital marketing, preferably with exposure to the e-commerce industry.
• In-depth knowledge of digital advertising ecosystems including ad networks, OEMs, DSPs, mobile marketing, and familiarity with attribution platforms, AI, and marketing technology tools.
• Proven ability to manage stakeholder relationships effectively and derive actionable insights from data.
• Strong analytical prowess combined with excellent project management skills and a methodical, data-centric problem-solving approach.
• Excellent communication skills to facilitate collaboration with internal teams and external partners.