Loyalty Marketing Executive

About Starbucks Singapore

Starbucks Singapore operates under the license of Maxim’s Caterers Limited, a prominent restaurant operator across Asia. Since its initial store launch at Liat Towers in December 1996, Starbucks has evolved beyond a traditional coffee brand to create a unique space that combines excellent coffee, meaningful connections, and uplifting experiences. We are dedicated not only to serving coffee but also prioritizing the people we serve. Our partners embody our mission daily: to inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time.

Role Overview

The Loyalty Marketing Executive plays a key role in enhancing Starbucks Singapore’s performance by supporting the growth and engagement of the Starbucks Rewards™ program, a leading loyalty initiative in Singapore. This role involves managing CRM campaigns, member communications, customer lifecycle initiatives, and activities related to the Starbucks Card and eGifting, as well as POS category administration, all aimed at boosting loyalty and delivering exceptional customer experiences across digital and in-store platforms.

Key Responsibilities

• Oversee and assess Starbucks Rewards™ member lifecycle programs, leveraging data insights to identify opportunities for boosting engagement, retention, and campaign success.
• Maintain the loyalty campaign schedule and collaborate with multiple teams to guarantee timely and accurate campaign execution in alignment with predefined goals.
• Deploy CRM campaigns and communications utilizing test-and-learn techniques such as audience segmentation and offer/channel testing, followed by performance analysis.
• Create and implement mass and targeted member communications via EDMs, SMS, app push notifications, and in-store materials ensuring accuracy and alignment with campaign aims.
• Lead pre-launch preparations and testing for CRM campaigns to ensure correct configuration of customer journeys, rewards, and messaging.
• Conduct ongoing analysis of competitor CRM programs, loyalty initiatives, promotions, and gifting to detect trends and opportunities for enhancement.
• Manage Starbucks Card campaign planning, inventory, and ordering to support launches and gifting efforts.
• Coordinate eGift platform activities and communications to underpin gifting goals across Starbucks Card and eGifting.
• Support continuous improvements in processes and procedures for Starbucks Rewards™ and Starbucks Card to improve member interaction across channels.
• Collaborate with IT and vendors on system updates, troubleshooting, and functional improvements related to loyalty programs.
• Provide assistance to Customer Service and Operations teams in resolving daily inquiries and issues regarding Starbucks Rewards™ and Starbucks Card.
• Regularly review customer-facing and operational training materials to keep information current and relevant.
• Perform additional duties as assigned.

Candidate Requirements

• Diploma or Degree in Business or equivalent qualification.
• 1 to 2 years of experience in CRM, loyalty programs, digital marketing, or related B2C marketing fields; strong interns or fresh graduates may also be considered.
• Analytically minded and detail-oriented, capable of transforming data insights into actionable recommendations.
• Prior experience in retail or food and beverage sectors preferred.
• Basic skills with Photoshop, Canva, or other image editing software are advantageous.
• Knowledge of CMS, CRM, or marketing automation platforms like Braze is beneficial.
• Flexible and adaptable to fast-changing environments.
• Strong verbal and written communication abilities, clear and concise.
• Capable of working both independently and collaboratively.
• Effective time management and coordination skills to handle multiple stakeholders and deadlines.
• Proficient vendor coordination skills, including aligning requirements, follow-ups, and problem-solving.
• Resourcefulness and creativity in approach to tasks.