Integrated Marketing Manager - TikTok Local Services
Singapore · Full Time
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- Experience
- 5+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 4 days ago
- Work mode
- In office
- Education
- Bachelor's degree
- Resume
- Required to apply
Where you'll work
Job description
About TikTok Local Services
TikTok Local Services (TikTok GO) is designed as a comprehensive commerce platform that connects global users with local service providers by leveraging TikTok's unique features such as Points of Interest (POI), short videos, live streams, and search functionalities. Its core mission is to "Discover great places, Empower local businesses," aiming to be a trusted resource for discovering venues and fostering connections between communities and local businesses like restaurants, hotels, and attractions. It offers innovative marketing and operational tools to support sustained growth.
Key Responsibilities
- Develop detailed user acquisition and product awareness strategies focused on the US market, utilizing in-app advertising campaigns, collaborations with creators, and official owned media.
- Optimize key advertising performance metrics including CPM, CTR, and conversion rates to increase search volumes and boost user adoption.
- Create and manage a multi-tiered creator network within the US dining vertical, spanning from leading influencers to micro-influencers, and initiate engaging content programs to encourage organic growth and adoption.
- Coordinate with TikTok's US social media and public relations teams to amplify official announcements and press coverage.
- Plan and implement offline collaborative marketing efforts with selected restaurants, including designing in-store promotional materials and incentives to encourage user engagement.
- Identify and develop flagship merchant case studies representing a variety of dining experiences, from casual local spots to upscale restaurants.
- Lead cross-functional teams across product, advertising, creator operations, PR, and merchant operations to coordinate go-to-market (GTM) plans, ensuring alignment on timelines and objectives.
- Establish a comprehensive GTM performance tracking system monitoring metrics like user penetration, merchant adoption, content generation, and transaction conversions.
Candidate Profile
- Holds a bachelor's degree or higher.
- Brings at least 5 years of proven experience in go-to-market strategies or brand planning within consumer internet or local services sectors, with in-depth knowledge of the US market, including user habits, social media trends, and media landscape.
- Demonstrates success in executing full-scope GTM campaigns, covering user engagement, content seeding, and offline marketing initiatives, alongside leading cross-disciplinary teams for complex projects.
- Strong aptitude for data-driven decision making, proficient in analyzing performance metrics to refine strategies and efficiently manage competing priorities.
- Preferred experience includes marketing or creator operations roles at social media platforms, familiarity with advertising tools, content ecosystems, and recommendation algorithms.
- Experience in designing viral or benchmark marketing campaigns targeting food, online travel agencies (OTA), or lifestyle products in the US market is advantageous.
- Knowledge of working with US restaurant and merchant partners, understanding their operational challenges and requirements.
About TikTok
TikTok is the premier platform for short-form mobile videos, committed to inspiring creativity and spreading joy. Headquartered in Los Angeles and Singapore with global offices, TikTok fosters a vibrant, diverse environment where innovation thrives.
Why Work With Us
At TikTok, nurturing creativity is fundamental. Our innovative platform encourages authentic self-expression, discovery, and connection supported by collaborative global teams. We value curiosity, humility, and impactful work in a fast-growing tech environment, treating challenges as opportunities to learn and innovate. Our "Always Day 1" mindset drives constant iteration and meaningful breakthroughs for our users and ourselves.
Diversity and Inclusion
TikTok is dedicated to maintaining an inclusive workplace where diverse talents and perspectives are valued. Our mission to inspire creativity and deliver joy extends to fostering a welcoming environment that reflects our global community and values diverse voices.