Strategy & Operations Manager, Global Integrated Marketing & Communications (GIMC) - TikTok

About the Team

Within TikTok's Global Business Marketing unit, the Global Integrated Marketing & Communications (GIMC) team drives how TikTok for Business presents itself worldwide, overseeing campaigns, creative efforts, communication channels, and events across a multifaceted global framework. Successful operation of this complex engine demands precise operational acumen, proactive execution, and an aptitude for detail orientation.

Role Overview

This position involves hands-on operational duties, ideal for detail-focused individuals who excel in organizing, driving coordination, and thriving amid the intricacies of an agile international marketing division. The Manager will aid the Strategy & Operations Lead in managing daily workflows, budget monitoring, vendor coordination, project support, and fostering cohesive team progress across various initiatives.

This is strictly an execution-focused role requiring agile follow-through and a commitment to ensuring smooth operational functioning, rather than high-level strategic advising.

Key Responsibilities

• Assist in managing the GIMC budget including forecasting and scenario planning in partnership with Finance and Procurement teams.
• Maintain alignment with Global Core S&O on leadership team engagements, budget plans, reporting, and resource distribution.
• Identify and apply process improvements spanning campaign management, creative production, channel marketing, and event coordination.
• Contribute to organizational change and continuous process optimization efforts.
• Support the drafting and management of Statements of Work (SOWs), contracts, and vendor agreements for key projects and strategic endeavors.
• Collaborate with Procurement and central operations to onboard agencies, freelancers, and vendors ensuring procedural compliance.
• Maintain and govern agency and freelance rosters, resource planning, and vendor management processes.
• Support evolution of agency governance, including managing retainers, scopes, and performance evaluations.
• Provide project management aid on cross-functional initiatives—from conceptualization through delivery—tracking timelines, risks, dependencies, and facilitating team alignment for priority execution.
• Administer resource allocation and escalate blockers as needed.
• Manage the Canva platform, encompassing template administration, governance, access controls, analytics, and user support.
• Oversee project portfolio and operations tracking using Asana and similar tools alongside data analysis and reporting to inform decision-making.

Qualifications

• Minimum of 4 years’ experience in roles such as Strategy & Operations, Program or Project Management, Marketing or Agency Operations.
• Background in marketing, creative, events, media, or technology sectors preferred.
• Proficient in cross-functional program execution, budget oversight, forecasting, finance tracking and vendor relationship management.
• Working knowledge of procurement processes, contract and SOW management, and vendor onboarding.
• Strong multitasking capabilities managing multiple stakeholders, priorities, and project constraints effectively.
• Preferred: familiarity with AI tools, prompt engineering, and automation integration for efficiency gains.
• Skilled in preparing executive-level presentations, operational reports and business review documents.
• Excellent communication, relationship management, analytical, and problem-solving abilities.
• Experience supporting organizational planning, resource management, and scenario planning efforts.
• Adept at navigating ambiguity with sound judgment in a fast-paced environment.
• High attention to detail paired with a proactive and solution-driven outlook.
• Fluency with project management software (Asana) and productivity tools (Google Workspace, Microsoft Office).
• Bachelor's degree or equivalent experience.

Employment Details

This position is based in New York City and requires onsite work. The role offers an annual salary range of $108,000 to $151,200, with potential for bonuses and equity components. Comprehensive benefits include medical, dental, vision coverage from day one, 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing programs, and paid time off totaling approximately 37 days annually (holidays, sick, and personal days combined, prorated by hire date).

About TikTok

TikTok is the premier platform for short-form mobile video, dedicated to inspiring creativity and spreading joy worldwide. Headquartered in Los Angeles and Singapore with offices globally, TikTok fosters diverse and inclusive workplaces reflecting the global communities it serves.

Diversity & Inclusion

TikTok is deeply committed to diversity and inclusion, valuing employees’ unique experiences and perspectives. The company strives to cultivate a workplace environment that embodies and celebrates this commitment.

Accommodation Policy

TikTok provides reasonable accommodations throughout the recruitment process for qualified individuals with disabilities, pregnancy, religious beliefs, or other protected reasons in accordance with applicable laws.

Additional Information

Applicants with conviction records will be considered respecting federal, state, and local laws, recognizing the sensitivity of roles involving client interaction, confidential information, and exercising judgment.